While we may be “Just Passing Through,” sliding gracefully between countries, from beaches to cities and different cultures around the world, we want to make a positive impact on the local people. This is the most fulfilling part of the journey. Reef and our global ambassadors have a deep connection to the communities that we visit and a deep respect for the natural world.
We Heart is our humanitarian outreach designed to strengthen the people in the places where Reef and its global ambassadors travel and surf, from our own coastal communities to those in the developing world. Reef invites you to join #REEFWEHEART and get involved with helping people in need wherever you may be just passing through.