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Reef<sup>®</sup>

Reef® is the surf lifestyle leader that encourages your journey of discovery. Rooted in California surf culture since 1984, our purpose is to provide premium, comfortable, and innovative products in a sustainable manner.

Overview

Reef®

Inspired by the love of surf and beach culture, Fernando and Santiago "Santi" Aguerre, two Argentine brothers with entrepreneurial spirits, brought their vision of a high-quality active sandal to life in 1984. Ever since, the Reef® brand has fused fashion and functionality for life on the road, using technology and eco-based materials to deliver comfort and exotic styling through environmentally conscious practices.

Highlights

  • On a recent Reef® We Heart trip through Bali, Reef® Ambassadors Rob Machado and Brinkley Davies connected with the Jodie O’Shea Orphanage in Pedungan and spent the day with the kids. It was a day filled with music, fun, surf lessons and a lot of love. In addition, Reef® made a donation of $11,500 to fix the leaky roof and installed water purifiers for clean drinking water.
  • Reef®’s new innovations in Swellular Technology and Surfaris boardshorts deliver function and fashion for the traveling surfer, festival enthusiast, and all-around adventurer.

Founded

1984

Primary Products

Apparel, Footwear, Accessories

Global Reach

Americas, EMEA, Asia Pacific

Online

Direct-to-Consumer

Building Strong Connections

1 Country Available

Strategy & Innovation

Innovation Driven by Insight

We Heart

While we may be “Just Passing Through,” sliding gracefully between countries, from beaches to cities and different cultures around the world, we want to make a positive impact on the local people. This is the most fulfilling part of the journey. Reef and our global ambassadors have a deep connection to the communities that we visit and a deep respect for the natural world.

We Heart is our humanitarian outreach designed to strengthen the people in the places where Reef and its global ambassadors travel and surf, from our own coastal communities to those in the developing world. Reef invites you to join #REEFWEHEART and get involved with helping people in need wherever you may be just passing through.

Launch Video

Sustainability & Responsibility

Continuously Making Things Better

Planet

Carbon Footprint Reduction

The Reef® brand headquarters strives to reduce its carbon footprint by implementing energy-efficient lighting and solar tubes, banning disposable plastic water bottles and holding paperless meetings.

More About VF Sustainability

Products

Water-Based Glues and PVC-free

Reef® is continuously seeking new ways to source and make products in a more environmentally responsible way by using water-based glues and every style is PVC-free. Reef® sources leathers from suppliers that have achieved a gold-rated grade from the Leather Working Group.  Leathers from these suppliers are produced in a more sustainable manner and have a lower impact on the environment.

More About VF Sustainability

People

Community Building And Outreach

Reef® Ambassadors and Reef® We Heart worked together in Project WOO (Project Wave of Optimism) to make a difference in the communities that surround Latin American surf travel destinations.

More About VF Sustainability

Life at VF

What’s it like to be part of the VF team? The day-to-day experience is as rich and diverse as our broad portfolio of brands and our variety of locations around the world. But all across VF, our workplace is characterized by a distinctive culture of respect, collaboration and sharing – a strong, authentic culture that inspires innovation and enables us all to grow and succeed together. It’s a culture we call One VF. Check out our Careers page for open positions.

View Careers at VF

More Than 60,000 Associates Around The World

82% of VF associates said they are proud to work at VF.

91% of VF associates said they often put more effort into their job than is required so they can help VF succeed.

VF Associate Global Survey, 2015