Reef® is the surf lifestyle leader that encourages your journey of discovery. Rooted in California surf culture since 1984, our purpose is to provide premium, comfortable, and innovative products in a sustainable manner.
Inspired by the love of surf and beach culture, Fernando and Santiago "Santi" Aguerre, two Argentine brothers with entrepreneurial spirits, brought their vision of a high-quality active sandal to life in 1984. Ever since, the Reef® brand has fused fashion and functionality for life on the road, using technology and eco-based materials to deliver comfort and exotic styling through environmentally conscious practices.
On a recent Reef® We Heart trip through Bali, Reef® Ambassadors Rob Machado and Brinkley Davies connected with the Jodie O’Shea Orphanage in Pedungan and spent the day with the kids. It was a day filled with music, fun, surf lessons and a lot of love. In addition, Reef® made a donation of $11,500 to fix the leaky roof and installed water purifiers for clean drinking water.
Reef®’s new innovations in Swellular Technology and Surfaris boardshorts deliver function and fashion for the traveling surfer, festival enthusiast, and all-around adventurer.
While we may be “Just Passing Through,” sliding gracefully between countries, from beaches to cities and different cultures around the world, we want to make a positive impact on the local people. This is the most fulfilling part of the journey. Reef and our global ambassadors have a deep connection to the communities that we visit and a deep respect for the natural world.
We Heart is our humanitarian outreach designed to strengthen the people in the places where Reef and its global ambassadors travel and surf, from our own coastal communities to those in the developing world. Reef invites you to join #REEFWEHEART and get involved with helping people in need wherever you may be just passing through.
Reef® is continuously seeking new ways to source and make products in a more environmentally responsible way by using water-based glues and every style is PVC-free. Reef® sources leathers from suppliers that have achieved a gold-rated grade from the Leather Working Group. Leathers from these suppliers are produced in a more sustainable manner and have a lower impact on the environment.
What’s it like to be part of the VF team? The day-to-day experience is as rich and diverse as our broad portfolio of brands and our variety of locations around the world. But all across VF, our workplace is characterized by a distinctive culture of respect, collaboration and sharing – a strong, authentic culture that inspires innovation and enables us all to grow and succeed together. It’s a culture we call One VF. Check out our Careers page for open positions.