The North Face
The North Face® brand's "triple bottom line" approach looks at the brand's actions through three lenses: good for business, good for society and good for the environment. And by focusing on SROI (sustainability return on investment), the brand is making sure that its actions will yield efficiencies and savings in its business. In fact, sustainability is so important that it has been written into the performance evaluation of every associate.
In July 2009, The North Face® brand issued its first Sustainability Report (thenorthface.com/sustainability). The report details the brand's many accomplishments toward eliminating waste from its internal operations and measuring its carbon footprint. Now the brand is turning an eye toward its supply chain. Since 2008, The North Face® brand has partnered with bluesign®, a company that closely measures the environmental impact of products and how they're made. bluesign® audits not only help preserve natural resources, they also reduce costs by finding and eliminating waste. The program has been so successful that The North Face® brand is planning a fourfold increase in the number of styles containing bluesign® certified materials from Spring 2010 to Fall 2010.
As a global lifestyle brand that takes its inspiration from the water, Nautica believes that sustainability is a business imperative. In 2009, the brand began a partnership with the non-profit Oceana®, an organization dedicated to protecting the world's oceans. In addition to helping protect a resource so vital to the brand and its consumers, this partnership is helping motivate and educate every Nautica® associate to make sustainability part of their everyday responsibilities. The Nautica® brand's commitment also extends beyond water to all areas within its operations. In 2009, the brand and the VF Sportswear coalition joined the EPA Climate Leaders program and completed our first greenhouse- gas inventory of our owned, operated and leased facilities. As a first step towards reducing the brand's carbon emissions, Nautica is retrofitting/ installing reduced wattage bulbs and sensors in three outlet stores with the expectation of achieving significant energy and cost savings. The brand is also making strides in waste reduction, such as requiring thinner polybag shipping materials.
Created to achieve a smaller ecological footprint, the Reef® brand's Reef® Redemption initiative offers consumers fun and fashionable products that incorporate renewable, recycled and organic materials whenever possible. Organic cotton, recycled PET and Redemption Foam™- a material made from plant cellulose - are among the environmentally friendly substances from which Reef® Redemption footwear and apparel items have been created. All Reef® Redemption sandals also incorporate the use of water-based cements. The brand further engages in sustainability through its Reef® Redemption Committee, an initiative that evaluates day-to-day business activities and finds ways to reduce energy and material usage and give back to the community. More than half of Reef® associates at the brand's headquarters have volunteered to be part of this committee, which organizes lagoon and beach clean-ups as well as volunteer outreach programs.