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‘Jeansboro Day in Greensboro’: Wrangler Pays Tribute to North Carolina’s Legacy of Denim

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‘Jeansboro Day in Greensboro’: Wrangler Pays Tribute to North Carolina’s Legacy of Denim

November 17, 2015

Greensboro, N.C., the city home to VF’s global headquarters, has played an important role in the storied history of the denim industry. At the turn of the 20th century, Greensboro and the surrounding areas were the center of the textile industry with several large manufacturers producing denim and other fabrics.

In 1947, one of these companies, Blue Bell, introduced Wrangler jeans. The rest, as they say, is history, and today Wrangler is not only a household name, but is also one of the most iconic denim brands in America. VF, which owns Wrangler and other denim brands, is now the world’s largest maker of jeans.

To pay homage to this unique heritage belonging to both the city and the brand, Wrangler dedicated an entire day to celebrate “Jeansboro Day,” on Tuesday, Nov. 17. The festivities kicked off with a family-friendly event at Wrangler’s Jeanswear building in downtown Greensboro, and Greensboro Mayor Nancy Vaughan joined in the celebration with a proclamation from the city.

During the day, Wrangler announced new partnerships with several local organizations, including donating 400 pairs of jeans to The Salvation Army to help local youths in need. As part of the new partnerships, Wrangler will also sponsor a redesign and transformation of the Friendly Farm at the Greensboro Science Center; sponsor a monthly American Movies series at the historic, downtown Carolina Theatre; and sponsor $2 Family Fridays at the Greensboro Children’s Museum.

To serve as a lasting symbol of “Jeansboro Day,” Wrangler is partnering with Greensboro-based Cone Denim to develop and place more than a dozen permanent jean sculptures in and around downtown Greensboro. Once crafted, students from Guilford County high schools and local universities will paint the sculptures with original designs.

“We are taking a moment to celebrate and pay tribute to the role the denim industry has played and continues to play in the community we have called home for more than a century,” said Phil McAdams, president of Wrangler. “This is not a one-day celebration. It is an annual event where Wrangler can join together to thank the community and the organizations that help make Greensboro a great place to live and work.”

“Jeansboro Day” comes on the heels of “Denim at the Depot,” a special pop-up exhibit at the J. Douglas Galyon Depot in downtown Greensboro. The exhibit showcased the story of denim and the role Greensboro has played in textile manufacturing.