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VF Recognizes World Water Day

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VF Recognizes World Water Day

March 23, 2016

Facilities & brands work to conserve water and help communities in need 

In honor of World Water Day, VF and its brands are lending support to conserve and provide water to those in need around the world. Water stewardship efforts are underway across VF’s manufacturing operations and VF’s brands are working in the communities where its associates live and work to provide access to clean water. 

World Water Day was designated in 1992 by the United Nations General Assembly as an international observance and an opportunity to learn more about water-related issues and take action. According to the World Economic Forum, the water crisis is the top global risk to society, as approximately 2.5 billion people live in water-stressed areas of the world. 

As one of the world’s largest manufacturers of apparel and footwear, VF aims to use water in the most responsible way possible. While the company continues to refine its water strategy, many VF facilities and its brands have made great progress in conserving this natural resource.

VF Operations and Brand Initiatives

Torreon

Water Treatment Facility in Torreón, Mexico

At VF’s manufacturing facility in Torreón, Mexico, VF treats 100 percent of the water it uses in its washing and finishing processes. The treated water is then used in irrigation and the facilities’ AC systems.

VF’s facility in Acanceh, Mexico is utilizing water reuse methods to conserve this limited resource. The facility is nearly 100 percent non-consumptive of water, meaning that nearly all the water drawn from the watershed that is used in production is returned to the same watershed, available to be used again.

VF brands have also championed sustainable ways to use, recycle and reuse water. Partnering with charities like packH2O and charity: water, VF brands Eagle Creek and Nautica are working to make water accessible to those who need it most.

Eagle Creek is working with packH20 throughout March on a campaign to help make water more accessible for families in water stressed regions of the world, including Kenya, Bangladesh and other countries. For every piece of Eagle Creek luggage that is purchased in March, the company will cover the production costs of a packH2O water backpack.

The backpacks allow those in developing nations to carry water in a safer and more efficient way from water access points. The packs replace the use of buckets and jerry cans that often were first used to contain lubricants, agrichemicals and fuel oils. The packs contain solar disinfection liners, which use sunlight for sanitation and to eliminate waterborne illnesses. 

Eagle Creek is known not only for our innovative design and long-lasting travel gear, but also for our commitment to our global community,” said Lisa Buco, Director of Marketing. “We’re excited to give our network of travelers the opportunity to make a difference in places we all dream of visiting.”

Nautica is also dedicated to making clean water accessible. For the past eight years, the company has partnered with charity: water, a nonprofit that puts 100 percent of donations received towards water projects. Since 2007, Nautica has donated more than $2 million to charity: water, helping more than 71,000 individuals receive clean water.

For more information on VF’s water conservation efforts, please visit http://sustainability.vfc.com/planet/water/.