Feature Stories

News

Wrangler Calls on Local Students to Design Statues as Tribute to Greensboro’s Denim Industry and Its Identity as “Jeansboro”

Tags: Brand News VF in the Community

Wrangler Calls on Local Students to Design Statues as Tribute to Greensboro’s Denim Industry and Its Identity as “Jeansboro”

July 15, 2016

Last fall, Wrangler celebrated the first-ever “Jeansboro Day,” a tribute to the Greensboro, N.C., community’s unique role in transforming the American blue jean into an international icon.

To serve as a lasting symbol of the day and the denim industry’s continuing legacy in North Carolina, Wrangler announced a plan to create 3-D jean sculptures. More than a dozen permanent jean sculptures will be installed throughout downtown Greensboro starting this summer. 

The brand is partnering with Greensboro-based Cone Denim to develop and place the sculptures. To bring the project to life and further engage the community, the team invited local student artists, designers and creatives enrolled in high school or college in Guilford County to submit original design concepts.

“The decorated statues will give the community an inspired artistic expression of its history as a pioneer of the worldwide denim industry,” said Tom Waldron, president of Wrangler.

The winning artists are now hand painting the statues. Students selected to participate in the project are:

  • Jordan Clodfelter: New Garden Friends School; “Symbols of Home” Jean
  • Phoenix Brown: New Garden Friends School; “General Greene” Jean
  • Catherine Gray: Northwest Guilford High School; “Carolina State of Mind” Jean
  • Hallie Steadman: Northwest Guilford High School; “Outdoor Escape” Jean
  • Sierra Tolley: Northwest Guilford High School; “Tar Heel Pride” Jean
  • Addie Magyar: Northwest Guilford High School; “Psychedelic Spirit” Jean

At the turn of the 20th century, Greensboro and the surrounding areas were the center of the textile industry. Several large manufacturers produced denim and other fabrics.

In 1947, one of these companies, Blue Bell, introduced Wrangler jeans. Today, Wrangler is not only a household name; it is one of the most iconic denim brands in America. VF Corporation, which owns Wrangler and other denim brands, is now the world’s largest maker of jeans. For more information about Wrangler, visit wrangler.com.