Feature Stories

News

Enhancing the Consumer Experience In-Store

Tags: Corporate News Brand News

Enhancing the Consumer Experience In-Store

September 20, 2016

From simple surprises and delights to new technology rollouts, VF brands are making the shopping experience truly unique.

Great products combined with engaging in-store experiences make for an exceptional shopping experience. That’s why VF Corporation is doubling down on its efforts to make the time consumers spend in stores extra special.

“Shopping is a very personal occasion for many — from choosing a particular product to how consumers engage with the store associates,” said Todd Starcevich, VF’s Vice President of Direct-to-Consumer, Americas. “In an era where personalization is vital, we are responding with unparalleled in-store experiences to deliver that one-to-one touchpoint.”

Those experiences range in size and scope, from the expanded use of technology to simple gestures that surprise and delight customers. A few examples of how VF brands are upping the ante include:

  • Timberland® launched a “next level of service” program where store leaders find better ways to engage shoppers. Some examples range from free shoe conditioning to handing out donuts and hot cocoa during the holidays.

  • The North Face’s® Post Street store in San Francisco now boasts a coffee shop on the mezzanine, an outdoors concierge service and a phone charging station. The store also offers one-on-one shopping appointments and same-day ship-to-hotel services.

  • Kipling’s® Disney Springs store at Walt Disney World recently launched mobile point of sale check out services for its consumers, providing for a more enhanced servicing experience and faster check out. The store also provides consumers with an in-store photo booth and a personalization station where consumers can decorate their purchases with monogramming, patches, buttons and iconic Kipling monkey keychains. Utilizing messenger technology, store associates also have the ability to chat live with consumers on their mobile devices while they are in the store shopping.

Learn more about VF’s Direct-to-Consumer business.