Strategy & Innovation
Dec 01, 2020

VF Opens its First Multi-Brand Store

In this episode of VF Audio Bites, Martino Scabbia Guerrini, Group President of EMEA, describes the strategy behind OREFICI11 in Milan, VF’s first multi-brand brick and mortar store. This new retail destination brings together The North Face®, Timberland® and Napapijri® for the very first time and brings pioneering digital features that will transform how consumers engage with retail. Visit the store at

Read More Featured Stories

Previous slide
Next slide

Email Alerts

Stay informed and receive company updates straight to your inbox.

Sign up today