Brand News
Mar 26, 2021

Altra Donating to Support Families Impacted by the Boulder Supermarket Tragedy

In support of the families who lost loved ones in the Boulder supermarket tragedy, Altra® is releasing the limited-edition Bolder Boulder Escalante Racer and donating 100% of net proceeds from the sale of the shoe to the Colorado Healing Fund. The fund’s mission is to identify victim needs and fill the gaps with financial resources.

Until April 3 or while supplies last, any purchase of the Bolder Boulder Escalante Racer made online at, or in-store at the participating Boulder Running Company stores (Boulder and Cherry Creek locations only) will go towards this cause.

Despite the race being canceled, Bolder Boulder, Jack Rabbit and Altra® are working together to support the Boulder community, and we appreciate your support.

Learn more about the Colorado Healing Fund:

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