Brand News
Sep 09, 2021

JanSport Helps Gen Z Unpack Mental Health Issues

Seven out of 10 young people are dealing with mental health issues, and JanSport® has embarked on a multi-year, multi-pronged effort to put this topic front and center. Listen in as Alexandra Reveles, Senior Brand Marketing Manager for JanSport discusses the brand’s commitment to provide Gen Z consumers with resources and tools to reduce stigma and deliver lighthearted peer-to-peer support through recent campaigns like Disorientation, Teenager Therapy podcast and Lighten the Load.

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