Powerful Brands

VF has a diverse, worldwide portfolio of iconic brands. Keeping them at the top of their game requires innovation and experiences that build and maintain strong equity with consumers. And it means delivering all of this whenever and wherever consumers shop. Powerful brands are at the core of VF’s success.

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30 Powerful Brands

Our highly diversified portfolio of more than 30 powerful brands spans numerous product categories, consumer demographics, sales channels and geographies.

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Outdoor & Action Sports Coalition

The Perfect Fit For Our Consumers’ Lives

The Outdoor & Action Sports coalition is a group of authentic activity-based lifestyle brands. From performance outerwear, apparel and footwear to backpacks and accessories, our brands empower consumers to explore, express and embody the lifestyle they love.

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The North Face<sup>®</sup>

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Jeanswear Coalition

Iconic Brands, Innovative Styles

Our Jeanswear coalition is VF’s oldest and consistently most profitable business. Its globally recognized brands have strong roots and long-standing traditions as authentic denim icons.

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Riders<sup>®</sup> by Lee<sup>®</sup>

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Imagewear Coalition

Innovation For Work And Play

The Imagewear coalition brings industry-leading innovation to occupational apparel and uniforms, in addition to creating fanwear and licensed sports apparel.

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Red Kap<sup>®</sup>

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Horace Small<sup>®</sup>

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Contemporary Brands Coalition

Staying One Step Ahead

Our Contemporary Brands coalition brings together modern style, luxurious fabrics and unmatched comfort for consumers to take on the world with sophistication and elegance.

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Ella Moss<sup>®</sup>

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7 For All Mankind<sup>®</sup>

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Sportswear Coalition

Ready To Make Waves

Our Sportswear coalition focuses on authentic, stylish apparel and accessories designed for light sport and outdoor leisure.

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