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VF Licensed Sports Group

Building upon more than three decades of experience, VF’s Licensed Sports Group (LSG) continues to offer a broad assortment of authentic fanwear.


VF Licensed Sports Group

The Licensed Sports Group is Always Game. The team stays current with players innovation and styles to create the most craveable fanwear for Major League Baseball®, the National Football League®, National Basketball Association®, National Hockey League® and major colleges. And beyond sports, LSG is the largest licensee of Harley-Davidson® apparel.


  • In 2004, VF Imagewear brand Majestic® became the exclusive on-field apparel brand for Major League Baseball® (MLB).



Primary Products

Licensed Athletic Apparel

Global Reach


Sustainability & Responsibility

Continuously Making Things Better


Annual “Green” Events

In an attempt to keep recyclable items out of landfills, VF Licensed Sports Group associates are encouraged to bring in a variety of items for proper disposal – from old garments to electronics they no longer use.

More About VF Sustainability


Helping to Care for Children and Teens

Over the past 17 years, the VF Licensed Sports Group in Tampa, Florida, has donated $2.5 million to support All Children's Hospital.

More About VF Sustainability

Life at VF

What’s it like to be part of the VF team? The day-to-day experience is as rich and diverse as our broad portfolio of brands and our variety of locations around the world. But all across VF, our workplace is characterized by a distinctive culture of respect, collaboration and sharing – a strong, authentic culture that inspires innovation and enables us all to grow and succeed together. It’s a culture we call One VF. Check out our Careers page for open positions.

View Careers at VF

More Than 60,000 Associates Around The World

82% of VF associates said they are proud to work at VF.

91% of VF associates said they often put more effort into their job than is required so they can help VF succeed.

VF Associate Global Survey, 2015