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The Wrangler® brand is an American icon that stands for honesty, integrity and getting the job done.



Thanks to the Wrangler® brand’s unique combination of history and innovation, it may still be the single most important brand in a consumer’s closet. From cowboys and ranchers to construction workers and weekend warriors, Wrangler® products are right for any occasion: work, play, church, school and just about everything in-between. Nothing beats  Wrangler® comfort and value.


  • In 1936, the Wrangler® brand – known at the time as Blue Bell Overall Company – set a new industry standard by using a fabric that reduced shrinkage to less than 1 percent.
  • Wrangler® Advanced Comfort features four-way flex technology that’s 20 percent stronger than regular denim and much more comfortable, allowing men more movement and creating jeans that last twice as long.



Building Strong Connections

865+ Retail Stores Worldwide

13 Countries Available

Strategy & Innovation

Innovation Driven by Insight

Wrangler® Premium Performance Cool Vantage Jean

The Premium Performance Cool Vantage breathable jean features exclusive breakthrough sweat-control technology that wicks sweat five times faster, pulling moisture to the outside where it dries faster.

Launch Video

Sustainability & Responsibility

Continuously Making Things Better


The Wrangler® International brand headquarters in Bornem, Belgium, is equipped with solar panels that produced nearly 277,000 kWh of electricity in 2013 — avoiding the equivalent of 106 tons of CO2.

More About VF Sustainability


High Standards for Wrangler® Jeans

Today, about one-third of the Wrangler® brand’s global production takes place in their own facilities where they produce high-volume products that don’t change seasonally, such as Wrangler® jeans.

More About VF Sustainability

Life at VF

What’s it like to be part of the VF team? The day-to-day experience is as rich and diverse as our broad portfolio of brands and our variety of locations around the world. But all across VF, our workplace is characterized by a distinctive culture of respect, collaboration and sharing – a strong, authentic culture that inspires innovation and enables us all to grow and succeed together. It’s a culture we call One VF. Check out our Careers page for open positions.

View Careers at Wrangler® View Careers at VF

Over 59,000 VF Associates Around the World

95% of VF associates said they are proud to work for VF.

89% of VF associates said VF is a fun place to work.

VF Associate Global Survey, 2008