The Napapijri® brand’s outdoor technical backpacks, bags and apparel blend comfort and versatility with a unique focus on style – enabling consumers to discover their next journey at the crossroads of style and innovation.
The Napapijri® brand began its journey in 1987. It draws its inspiration from the shadow of Europe’s highest peak, the Monte Bianco, where an Italian travel bag manufacturer mixed design innovation with style and revolutionized outdoor apparel.
The Napapijri® brand is a variation of the Finnish word for the Arctic Circle and the logo, half positive and half negative, gives visual expression to the North and South Poles.
In 2014, the Napapijri® brand used its redesigned website to unite consumers with 175 mono-brand stores and 2,200 multibrand retailers across 40 countries for one seamless, global shopping experience.
The Napapijri® brand partnered with BMW at the 9th Annual BMW xDrive Tour in France for winter terrain test drives, providing the BMW team with the apparel they needed to withstand the elements.
The Napapijri® brand expanded its global presence with a new store opening in the heart of Vienna’s main shopping area.
To build the Napapijri® Spring and Summer 2014 collection, the brand traveled from the forests of the Sierra de Urbasa plateau to the desert valley of Bardenas Reales. Mixing elements of its heritage with global travel insights, the brand developed an eloquent blend of cultured style and fresh fashion.
The Napapijri® brand celebrated the opening of its Milan store in 2008 by presenting an exhibition of photographer/adventurer Sebastian Copeland’s photographs entitled “Antarctica: The Global Warning.” Proceeds from the sale of the photographs benefitted Global Green USA.
What’s it like to be part of the VF team? The day-to-day experience is as rich and diverse as our broad portfolio of brands and our variety of locations around the world. But all across VF, our workplace is characterized by a distinctive culture of respect, collaboration and sharing – a strong, authentic culture that inspires innovation and enables us all to grow and succeed together. It’s a culture we call One VF. Check out our Careers page for open positions.