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Wrangler, FFA Team Up on Soil Health

Tags: Corporate News Brand News Sustainability & Responsibility Supply Chain

Wrangler, FFA Team Up on Soil Health

July 19, 2017

VF and its brands are constantly striving toward a more sustainable supply chain, including producing products in a responsible manner that’s good for consumers and the environment. Looking to make the entire lifecycle of products sustainable, VF and its brands have been turning to the starting point of the supply chain and focusing on soil health.

Recently, Jeanswear icon, Wrangler® collaborated with the NC Chapter of the National Future Farmers of America (FFA) and the US Department of Agriculture’s National Resources Conversation Service (NRCS) to host its first Land Stewardship Conference for approximately 100 high school and college students.  

At the educational event held at Wrangler’s headquarters in Greensboro, North Carolina, representatives from FFA, NRCS and VF discussed the environmental benefits of merging soil-health practices in agriculture.

“Roughly 50 percent of the cotton that’s in our products comes from U.S. cotton farmers,” said Roian Atwood, Sustainability Director, Wrangler. “As a major purchaser of cotton and a trusted brand in farming communities, we have an opportunity to help accelerate the adoption of these practices that are beneficial to the environment, farmers and the apparel industry.”

In recent years, researchers have promoted farming and grazing practices to improve soil health. Soil science has found that systems such as no-till, cover cropping, crop rotations and rotational grazing increase the soil’s organic matter and improve beneficial microbial activity. As a result, farmers can sequester more carbon, increase water infiltration, and improve wildlife and pollinator habitats—all while harvesting better profits and often better yields.

For Wrangler, soil loss is a key issue that has a deep supply chain impact. With the need for agriculture to drastically increase production outputs in the coming years, companies must to work with their supply chain partners to address sustainability needs.

For more information of VF’s ongoing sustainability efforts, please visit http://www.vfc.com/powerful-platforms/sustainability.