VF Strategy


17 X 17


Goal

From our starting point of $11.4 billion in 2013 revenue, our goal is to achieve $17 billion in revenue by 2017. 

With nearly three-quarters of our total revenue expected to come from our lifestyle brands by 2017 we are well positioned to deliver consistent total returns to our shareholders.


Planned Growth

We are targeting a 300 basis point improvement in gross margin, to 49.5 percent, and a 250 basis point increase in our operating margin, to 16 percent, when compared to our 2012 results.

Our international business, which is expected to grow at an average compounded annual rate of 13 percent, should reach 43 percent of total VF revenues in 2017, up from 37 percent achieved in 2012. Additionally, our direct-to-consumer business is targeted to reach $4.4 billion by 2017, and should account for 25 percent of our total revenues by the end of the next five years.

Timberland: Building a Better Brand

Timberland: Building a Better Brand

The Timberland® brand has set a goal of achieving $3.1 billion in revenues by 2019

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