Powerful Brands

VF has a diverse, worldwide portfolio of iconic brands. Keeping them at the top of their game requires innovation and experiences that build and maintain strong equity with consumers. And it means delivering all of this whenever and wherever consumers shop. Powerful brands are at the core of VF’s success.

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Powerful Brands

Our highly diversified portfolio of iconic brands spans numerous product categories, consumer demographics, sales channels and geographies.

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Outdoor & Action Sports Coalition

The Perfect Fit For Our Consumers’ Lives

The Outdoor & Action Sports coalition is a group of authentic activity-based lifestyle brands. From performance outerwear, apparel and footwear to backpacks and accessories, our brands empower consumers to explore, express and embody the lifestyle they love.

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The North Face^® brand defines exploration by revolutionizing athlete-inspired outdoor performance apparel, footwear and equipment for the fast, social explorer. Never Stop Exploring™.

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As the largest youth culture brand on the planet, the Vans^® brand lives at the intersection of action sports, art, music and street culture – transcending definitions and genres to connect with consumers around the globe.

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The Timberland^® brand delivers rugged, yet refined style with quietly expressed performance, outfitting consumers for their everyday adventures in the city, the countryside, and everywhere in between.

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Jeanswear Coalition

Iconic Brands, Innovative Styles

Our Jeanswear coalition is VF’s oldest and consistently most profitable business. Its globally recognized brands have strong roots and long-standing traditions as authentic denim icons.

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The Lee^® brand’s proud heritage of quality denim and casual apparel goes back more than 125 years. Known for superior comfort and versatility, this brand continues to bring to market more styles, finishes and features than ever.

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The Riders^® by Lee^® brand designs jeans that beautifully fit body and lifestyle.

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The Wrangler^® brand was founded on a platform of innovation and a commitment to create the best-possible jeans, jackets and shirts for cowboys. Inspired by real-life experiences, Wrangler^® products provide premium quality and comfort that can be worn anywhere, anytime.

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Imagewear Coalition

Innovation For Work And Play

The Imagewear coalition brings industry-leading innovation to occupational apparel, footwear and uniforms.

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Superior protection means no compromise. As the world’s largest manufacturer of flame-resistant apparel, the Bulwark^® brand offers the industry’s widest and deepest selection of fabrics, styles and colors, keeping workers comfortable without sacrificing safety.

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When it comes to outfitting America’s law enforcement, firefighting and emergency services professionals, there’s no bigger or more important job. That’s why the Horace Small^® brand has optimized, engineered and fine-tuned its designs for more than 75 years to deliver uniforms worthy of the brave men and women who wear them.

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Doing the job right is more than just a goal; it’s a way of life. Since 1923, the Red Kap^® brand has outfitted more than 16 million Americans who apply their hands and hearts to all kinds of jobs.

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Dickies^®, the global leader in performance workwear, has provided hard-wearing, long-lasting and comfortable clothes since 1922.

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