Powerful Brands

VF has a diverse, worldwide portfolio of iconic brands. Keeping them at the top of their game requires innovation and experiences that build and maintain strong equity with consumers. And it means delivering all of this whenever and wherever consumers shop. Powerful brands are at the core of VF’s success.

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Powerful Brands

Our highly diversified portfolio of iconic brands spans numerous product categories, consumer demographics, sales channels and geographies.

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Outdoor Coalition

The Perfect Fit For Our Consumers’ Lives

The Outdoor & Action Sports coalition is a group of authentic activity-based lifestyle brands. From performance outerwear, apparel and footwear to backpacks and accessories, our brands empower consumers to explore, express and embody the lifestyle they love.

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Our mission is improving your run, demolishing your limits, and making your feet happy.

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Nature provides the solutions.

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The Smartwool^® brand is driven to push the boundaries of Merino wool to build smarter products. Inspired by those who live and play in the mountains, the brand offers high-performance apparel made for an active outdoor life.

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Active Coalition

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The Eagle Creek^® brand is inspired by innovation and designed for every traveler. From packs to luggage to organizers and travel necessities, the brand’s products are built to withstand any adventure.

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From street-smart backpacks to convenient shoulder bags to ingenious luggage and travel items, Eastpak^® products are designed to help you move across town or across the world.

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The JanSport^® brand’s packs inspire discovery and embrace the journey. It’s gear that equips the everyday adventurer with a blend of function and fashion.

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Work Coalition

Innovation For Work And Play

The Imagewear coalition brings industry-leading innovation to occupational apparel, footwear and uniforms.

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Superior protection means no compromise. As the world’s largest manufacturer of flame-resistant apparel, the Bulwark^® brand offers the industry’s widest and deepest selection of fabrics, styles and colors, keeping workers comfortable without sacrificing safety.

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Dickies^®, the global leader in performance workwear, has provided hard-wearing, long-lasting and comfortable clothes since 1922.

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When it comes to outfitting America’s law enforcement, firefighting and emergency services professionals, there’s no bigger or more important job. That’s why the Horace Small^® brand has optimized, engineered and fine-tuned its designs for more than 75 years to deliver uniforms worthy of the brave men and women who wear them.

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Jeans Coalition

Iconic Brands, Innovative Styles

Our Jeanswear coalition is VF’s oldest and consistently most profitable business. Its globally recognized brands have strong roots and long-standing traditions as authentic denim icons.

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The Lee^® brand’s proud heritage of quality denim and casual apparel goes back more than 125 years. Known for superior comfort and versatility, this brand continues to bring to market more styles, finishes and features than ever.

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The Riders^® by Lee^® brand designs jeans that beautifully fit body and lifestyle.

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The Rock & Republic^® brand is a full lifestyle collection rooted in premium denim. Coveted for its fit, distinctive design and quality craftsmanship, it’s a brand made for the spotlight.

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