Powerful Brands

VF has a diverse, worldwide portfolio of iconic brands. Keeping them at the top of their game requires innovation and experiences that build and maintain strong equity with consumers. And it means delivering all of this whenever and wherever consumers shop. Powerful brands are at the core of VF’s success.

All Brands

Powerful Brands

Our highly diversified portfolio of iconic brands spans numerous product categories, consumer demographics, sales channels and geographies.

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Outdoor Coalition

The Perfect Fit For Our Consumers’ Lives

The Outdoor & Action Sports coalition is a group of authentic activity-based lifestyle brands. From performance outerwear, apparel and footwear to backpacks and accessories, our brands empower consumers to explore, express and embody the lifestyle they love.

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Altra®

Altra<sup>®</sup>

Altra®: View Brand
Icebreaker®

Icebreaker<sup>®</sup>

Icebreaker®: View Brand
Smartwool®

Smartwool<sup>®</sup>

Smartwool®: View Brand

Active Coalition

Eagle Creek®

Eagle Creek<sup>®</sup>

Eagle Creek®: View Brand
EASTPAK®

EASTPAK<sup>®</sup>

EASTPAK®: View Brand
JanSport®

JanSport<sup>®</sup>

JanSport®: View Brand

Work Coalition

Innovation For Work And Play

The Imagewear coalition brings industry-leading innovation to occupational apparel, footwear and uniforms. 

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Bulwark FR®

Bulwark FR<sup>®</sup>

Bulwark FR®: View Brand
Dickies

Dickies

Dickies: View Brand
Horace Small®

Horace Small<sup>®</sup>

Horace Small®: View Brand

Jeans Coalition

Iconic Brands, Innovative Styles

Our Jeanswear coalition is VF’s oldest and consistently most profitable business. Its globally recognized brands have strong roots and long-standing traditions as authentic denim icons.

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Lee®

Lee<sup>®</sup>

Lee®: View Brand
Riders® by Lee®

Riders<sup>®</sup> by Lee<sup>®</sup>

Riders® by Lee®: View Brand
Rock & Republic®

Rock & Republic<sup>®</sup>

Rock & Republic®: View Brand