Media Assets

VF Brand Identity Standards

The VF Corporation Brand Identity Guide establishes the rules and standards for how we communicate and present ourselves using our newly designed logo and brand expression.

This guide is our central resource for using consistent language and visuals to present One VF to our associates and the outside world, while maximizing the impact of our communication.

The guide includes information on:

  • Logo Usage
  • Photography
  • Color Palette
  • Brand Expression
  • Typography
  • Verbal Framework

Media Contacts

VF corporate affairs and communications


Colin Wheeler
Vice President, Corporate Affairs & Communications


Fabrizia Greppi
Senior Director, Corporate Affairs & Communications, EMEA

Asia Pacific

Lin Zhu
Senior Manager, Corporate Affairs & Communications, APAC

VF Brand Media Requests

Members of the media with news inquiries or product requests for a specific VF brand should contact the PR representatives for the individual brand.

Note: Advertising sales inquiries should be directed to the appropriate brand by visiting their website.

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