Nature provides the solutions.


Founded by Jeremy Moon in 1995 in New Zealand, the Icebreaker® brand pioneered the ethical and sustainable production of natural performance apparel. The apparel collection for men, women and children harnesses the natural performance properties of Merino wool sourced directly from the most sustainable and ethical Merino farms in New Zealand.


  • From Nature

    Icebreaker's natural, raw material is super fine merino wool. It is biodegradable, annually renewable, ethically sourced and 100% made from nature.

  • Commitment to Nurture

    Contracting directly from the best wool-growers means Icebreaker shares their commitment to nurture and respect the land and animals.

  • Environmental Impact

    Icebreaker starts with the fiber and consciously transforms the raw material into yarn, then fabric in a way that minimizes energy and water usage, and reduces environmental impact.

  • Socially Responsible

    It really is all in the detail at Icebreaker. Which is why we go out of our way to make sure all of our sewing and finishing is undertaken in an environmentally and socially responsible manner.

  • Purpose

    Icebreaker only ever designs products that serve a purpose. Whether it's keeping people warm or making them comfortable, Icebreaker creates products that people actually want and that are made to last

Primary Products
Natural Performance Apparel
Talented, Smart, Flexible, Confident

Talented, Smart, Flexible, Confident

We’re a community of passionate, authentic and adventurous achievers bringing quality, performance apparel to the world, ethically and sustainably.

In 1995 we pioneered the merino performance apparel industry from New Zealand’s windy little capital. Today, we’re a global brand with teams in NZ, Australia, USA, Canada, Germany, France and Switzerland. Together we’re pushing the boundaries of natural fiber and stocking more than 5000 stores across 50 countries.

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