The JanSport® brand has celebrated outdoor enthusiasts, whether they’re scaling peaks or strolling across city parks, for nearly 50 years.


As it’s made packs and outdoor gear since 1967, the JanSport® brand has always been about the journey and the discovery of fun, freedom and adventure. Always innovating, the JanSport® brand designs world-class packs for everyone everywhere that are durable and versatile – for life. And because the brand believes quality products should last, all JanSport® brand packs come with a lifetime warranty.


World’s First

In 1975, the JanSport® brand created the first convertible travel pack, along with the leather signature daypack.


In 2013, the JanSport® brand made Complex Art & Design’s list of the 50 most iconic everyday objects. The classic JanSport® Right Pack came in at No. 34.

Lifetime Warranty

The JanSport® brand has a lifetime warranty on its packs because it believes good products should last. Should a pack break, the brand will fix the product – no questions asked.

Primary Products
Backpacks, Luggage, Apparel

Strategy & Innovation

Innovation Driven by Insight

Jansport® Bonfire Sessions

The brand engages with its audiences through the JanSport® Bonfire Sessions, bringing together consumers and the local bands they love. Now in their sixth annual season, these Bonfire Sessions create a unique and intimate concert experience that includes free beverages and promotions.


Continuously Making Things Better

Jansport® And Fair Labor Association

The JanSport® brand holds itself and its business partners to the highest ethical standards, focusing on safe and lawful manufacturing practices that adhere to the Fair Labor Association code of conduct.

Life at VF

Life at VF

What’s it like to be part of the VF team? The day-to-day experience is as rich and diverse as our broad portfolio of brands and our variety of locations around the world. But all across VF, our workplace is characterized by a distinctive culture of respect, collaboration and sharing – a strong, authentic culture that inspires innovation and enables us all to grow and succeed together. It’s a culture we call One VF. Check out our Careers page for open positions.

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