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Culture
As a brand engrained in the belief that it isn’t just a shoe and apparel company but a people company that makes shoes and apparel, Vans® embraces and promotes the ‘Off The Wall’ lifestyle and youth culture through its support of creative self-expression for individuals and collectives all over the globe.
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Events
The Vans® brand hosts major events that combine action sports, art, music and street culture, including Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
An Off the Wall original since 1966, the Vans® brand creates action-focused footwear, apparel and accessories for skateboarders, surfers, BMX riders and snowboarders across the world.
Vans®
The Vans® brand has been connecting with youth culture to promote creative self-expression, authenticity and individuality for over 50 years, proudly celebrating the brand’s deep heritage in action sports, art, music and street culture.
Today, the Vans' evolution continues. From its foundation as an original skateboarding company and its emergence as a leading action sports brand, to its rise in becoming one of the world’s most influential action sport and youth culture brands —Vans® has championed powerful cultural storytelling that matches its business performance.
Sustainability
Continuously Making Things Better
Vans® Sustainability by Design
The Vans® brand Green Sole products use environmentally conscious materials, such as recycled materials, Better Cotton or Leather Working Group leather. In 2014, 18 percent of Vans® footwear products met the brand’s Green Sole criteria.
Vans® Gives Back Day
In addition to Vans® Earth Day and Vans® Gives Back Day, during which all Vans® brand associates at headquarters give back to the community, Vans® donates up to 20 hours for each associate to volunteer at organizations of their choice during business hours each year.
Life at VF
“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren
Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.
Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.
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