JanSport, one of the world’s most trusted brands in bags for nearly 60 years, announced the opening of its first global flagship store. The store is located in Seongsu, a creative and fast-growing neighborhood in Seoul. This opening marks an important step in JanSport’s expansion in Asia and shows the brand’s commitment to connecting with younger consumers through reliable products and engaging brand experiences.

The store is located at 3 Seoulsup 9-gil, Seongdong-gu, Seoul. It reflects JanSport’s latest retail concept. The two-level space covers approximately 2,130 square feet. It introduces a new shopping environment that is different from a traditional store layout.

The store moves beyond a backpack-only retail model. It offers a more modern and fashion-focused experience. Customers can explore interactive areas, including the JanSport Pack Studio, where visitors can create their own bag charms. The store also includes curated storytelling that highlights the brand’s history and identity.

The flagship store presents an expanded range of products, featuring JanSport’s Fall/Winter 2026 collection. This includes the brand’s iconic backpacks as well as a preview of its upcoming apparel collection, featuring hoodies, T-shirts, pants, and caps ahead of its official launch on August 10. This is the first time JanSport has offered a full lifestyle product range in a physical retail store, showing the brand’s evolution beyond bags.

“Our global flagship store in Seoul marks an exciting new chapter for JanSport,” said Alexandra Reveles, Vice President of Global Brand at JanSport. “For nearly 60 years, JanSport has been a trusted companion for people around the world. We are excited to continue growing in South Korea and to see how the brand evolves with a new generation of consumers. This store allows us to bring our brand to life in a way that connects product, culture, and community.”

To celebrate the opening, JanSport hosted a launch event with local influencers and creators. Visitors to the store can also join special on-site activities. These include receiving curated gifts such as bag charm kits and stickers through different engagement areas. The opening attracted strong visitor traffic, especially from young consumers and trend-focused shoppers.

The opening of the JanSport flagship store represents a key milestone in the brand’s growth in Asia. It brings the brand’s “Always With You” message to life in a physical space that connects product, culture, and community.