VF’s retail stores are a powerful expression of the company’s transformation strategy and growth. Regardless of the brand or region, each VF brand store brings together elevated consumer experiences, thoughtful design and operational excellence. Our "Storefront Series" spotlights how flagship stores and other key retail locations provide unique customer experiences — through standout features, product innovation, local insights and dynamic employee-consumer interactions.

In the first episode of this series, VF Corporation CEO, Bracken Darrell, tours The North Face's Fifth Avenue flagship store in New York City alongside store manager, Daniel Reyes. Highlights of the tour include the expedition-inspired design and product placement throughout the space, an immersive two-story LED wall featuring The North Face athletes in action and historic athlete-tested, expedition proven gear. This inside look at one of VF's largest retail footprints proves that a store is more than a shopping destination, it's where brand stories, innovation and consumer connection collide.

Store Facts:

• The two-story, 21,000-sq ft store opened in November 2025.
• Approximately 80% of the store’s foot traffic is from international tourists.
• During peak season, the store sees an average of 500 customers an hour and has a staff of around 140 people.
• The consolidated leadership team tenure amounts to 53 years. In the past 2 years, there have been 10 internal promotions with one retail employee even moving to corporate.