Bracken Darrell*
Board of Directors since 2023
Experience
- July 2023 – Present: President and CEO, VF Corporation
- 2012 – 2023: President and CEO, Logitech International, S.A. (joined as President in 2012 and promoted to CEO in 2013)
- 2008 – 2012: President, EMEA, Whirlpool
- 2002 – 2008: Various international leadership roles of increasing responsibility (including President of Braun globally), Procter & Gamble
- 1997 – 2002: General Manager, Consumer Home Service, General Electric
- 1991 – 1997: Brand Manager, Procter & Gamble
Other Public Company Directorships
- 2024 – Present: Sonos, Inc.
Former Public Company Directorships
- 2013 – 2023: Logitech International, S.A.
Notable Skills and Qualifications and Key Board Contributions:
- Mr. Darrell brings extensive experience in business leadership, strategic transformation and brand management developed over a course of more than 30 years as an executive at global publicly traded consumer products companies, during which time he drove the reinvention and growth of iconic consumer products brands including Old Spice and Braun.
- Mr. Darrell is credited with a turnaround of Logitech, a global publicly traded leader in consumer and business technology products, by expanding into new categories and improving market share through the introduction of new and innovative products and the elevation of design as a pillar of the company’s strategy, experience which will prove vital to VF.
- Mr. Darrell has strong experience in governance and sustainability and integration of those practices into corporate strategy, such as the integration of sustainable innovation into product development and manufacturing.
- Mr. Darrell has significant knowledge of strategic planning, finance, accounting, risk management, corporate governance and social initiatives gained through his role as a public company CEO and his service on public company boards.
*ex officio View Board of Directors