Chris Goble

President, Emerging Brands

Chris Goble is President of VF’s Emerging Brands portfolio overseeing the go-to-market execution for Altra^®, Eastpak^®, icebreaker^®, JanSport^®, Kipling^®, Napapijri^® and Smartwool^®.

Previously, he served as Global Brand President of Dickies^®, which the company sold in 2025.

Before joining VF, Chris served as the Global Chief Product Officer and General Manager for Gap North America where he was responsible for global product creation and accountable for the Gap North America omni channel P&L inclusive of the Gap Specialty (full price) & Gap Outlet divisions.

He spent eighteen years with Gap Inc., serving in numerous leadership roles including SVP & GM of Gap Outlet and as Vice President of International Market Insights at Gap brand. From 2006 to 2017, held multiple roles at Old Navy across the Men’s, Women’s and Kids divisions including Vice President of Merchandising.

Prior to Gap Inc., he held merchandising positions with Levi Strauss and American Eagle Outfitters.

He earned a Bachelor of Arts in Communications from Purdue University in 2002 and completed an Executive Leadership Program at the University of Cambridge Judge Business School in 2013.

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