VF Venture Foundry

How Do We...


Venture Foundry

By combining the power of VF with the speed of a startup

VF Venture Foundry is a new incubator backed by the power of VF. We work with fearlessly curious entrepreneurs and founders hungry to build the future. Our resources, capabilities and tools provide unique advantages to founders eager to ignite change.

Build the future with us

Why VF Venture Foundry?

Build with the backing of the world’s most iconic brands and the game-changing expertise shaped by 120+ years of business innovation.

We're in the business of building new, disruptive businesses in high-growth spaces. Venture Foundry associates work in ways that are not “business as usual,” challenging ourselves and each other, using entrepreneurial skills and an experimental mindset to get to the commercial truth about consumer problems, needs and market opportunities. We use startup best practices in a test-and-learn environment, with rapid experimentation to validate assumptions and achieve aggressive targets.

Our Focus

We're looking for smart, creative, and resilient entrepreneurs, as well as entrepreneurial-minded individuals to help build the future of active and sustainable living in the following spaces:

Health & Self

Enable consumers to decode their health, take a holistic approach to wellness, and harness the power of nature to improve outcomes.


Enable like-minded communities to live and consume according to their values by creating platforms for goods and services.

Sustainable & Conscientious Living

Reduce consumption and provide the transparency consumers demand with models and services that enable informed, sustainable choices.

Virtual Goods & Experiences

Monetize nonphysical goods and services, design new models to experience, and allow consumers to express and experiment with their virtual identity.

We're interested in ideas and approaches that meet broad-scale consumer needs, advance fast-growing technologies, and create new and innovative business models. We're looking for founders and entrepreneurially-minded leaders from diverse backgrounds who have the grit, creativity, and curiosity to ignite change and disrupt industries.

Sound like you?

Co-Create with us

Frequently Asked Questions

We recruit talented founders and entrepreneurially-minded professionals to become Entrepreneurs-In-Residence (EIR). While in the VF Venture Foundry, we support EIRs by providing proprietary expertise only VF can offer (insight from our brand portfolio, go-to-market capabilities, consumer and brand access, distribution platforms). Additionally, the VF Venture Foundry team supports EIRs through every step of the process, providing tools and resources to get a concept off the ground.

We're actively recruiting Entrepreneurs-In-Residence as we speak. Check out the description here. If you think you have what it takes, submit an application and we'll be in touch if we think it's a good fit.

Yes! We're looking for both entrepreneurs and entrepreneurially-minded professionals from diverse backgrounds with grit, creativity, determination, and resilience. Take a look at the description here and submit your application if you think you're a good fit.

VF Venture Foundry is a new business model incubator creating net-new pre-seed business models. BaseLayer VC is our partner that invests in Seed and Series A ideas relevant to our investment focus. To learn more about BaseLayer, click here.

We identify, create, and invest in new business concepts across four opportunity spaces: (1) Health & Self, (2) Marketplaces, (3) Sustainable & Conscientious Living, and (4) Virtual Goods & Experiences.

Both. We identify, create, and invest in new business concepts that can both help our existing brands thrive and chart new territory within our opportunity spaces.

Have other questions?
Please reach out to us at VENTUREFOUNDRY@VFC.COM

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