The Wrangler® brand is an American icon that stands for honesty, integrity and getting the job done.



Thanks to the Wrangler® brand’s unique combination of history and innovation, it may still be the single most important brand in a consumer’s closet. From cowboys and ranchers to construction workers and weekend warriors, Wrangler® products are right for any occasion: work, play, church, school and just about everything in-between. Nothing beats  Wrangler® comfort and value.


  • In 1936, the Wrangler® brand – known at the time as Blue Bell Overall Company – set a new industry standard by using a fabric that reduced shrinkage to less than 1 percent.
  • Wrangler® Advanced Comfort features four-way flex technology that’s 20 percent stronger than regular denim and much more comfortable, allowing men more movement and creating jeans that last twice as long.


Wrangler<sup>®</sup> International
Wrangler<sup>®</sup> Western
Five Star Premium Denim
Genuine Wrangler
Riggs Workwear
Aura from the Women at Wrangler
Wrangler 20X
Wrangler Premium Patch
Rock 47 by Wrangler
Wrangler Authentics


Building Strong Connections

865+ Retail Stores Worldwide

13 Countries Available

Strategy & Innovation

Innovation Driven by Insight

Wrangler® Premium Performance Cool Vantage Jean

The Premium Performance Cool Vantage breathable jean features exclusive breakthrough sweat-control technology that wicks sweat five times faster, pulling moisture to the outside where it dries faster.

Launch Video

Sustainability & Responsibility

Continuously Making Things Better


High Standards for Wrangler® Jeans

Today, about one-third of the Wrangler® brand’s global production takes place in their own facilities where they produce high-volume products that don’t change seasonally, such as Wrangler® jeans.

More About VF Sustainability

Life at VF

What’s it like to be part of the VF team? The day-to-day experience is as rich and diverse as our broad portfolio of brands and our variety of locations around the world. But all across VF, our workplace is characterized by a distinctive culture of respect, collaboration and sharing – a strong, authentic culture that inspires innovation and enables us all to grow and succeed together. It’s a culture we call One VF. Check out our Careers page for open positions.

View Careers at VF

Nearly 70,000 Associates Around The World

82% of VF associates said they are proud to work at VF.

91% of VF associates said they often put more effort into their job than is required so they can help VF succeed.

VF Associate Global Survey, 2015