The Smartwool® brand is driven to push the boundaries of Merino wool to build smarter products. Inspired by those who live and play in the mountains, the brand offers high-performance apparel made for an active outdoor life.


The Smartwool® brand designs its products to maximize the benefits of Merino wool and deliver extraordinary comfort that helps people do what they love, longer. The brand’s inspiration stems from its backyard, the Colorado Rockies, where new ideas for products are discovered and tested every day.



The Smartwool® brand establishes long-term partnerships with wool suppliers who uphold strict animal well-being and husbandry standards and prohibit mulesing.

Happy Sheep

The Smartwool® brand uses wool from the happiest and healthiest Merino sheep on the planet.

Primary Products
Performance-Based Merino Wool Socks, Apparel, Accessories

Strategy & Innovation

Innovation Driven by Insight

Fan-Guided Products

The Smartwool® Fan Field Tester program brings together real outdoor enthusiasts to stimulate smarter solutions and design developments. As the brand’s official review platform, fans-turned-brand-ambassadors drive product innovation by assessing apparel and sharing their feedback.


Continuously Making Things Better

Sustainable Commuting

By encouraging commuter programs within the company, Smartwool® brand associates collectively saved 23,008 miles in 2013.

Strict Animal Welfare Standards

The Smartwool® brand believes its sheep deserve to be treated well. The brand works together with growers to ensure it only contracts for wool from farms that take care of their sheep, their workers and the land.

 Talented, Smart, Flexible, Confident

Talented, Smart, Flexible, Confident

What’s it like to be part of the VF team? The day-to-day experience is as rich and diverse as our broad portfolio of brands and our variety of locations around the world. But all across VF, our workplace is characterized by a distinctive culture of respect, collaboration and sharing – a strong, authentic culture that inspires innovation and enables us all to grow and succeed together. It’s a culture we call One VF. Check out our Careers page for open positions.

Learn More