
Made by nature. Designed for adventure.
Founded by Jeremy Moon in 1995 in New Zealand, the Icebreaker® brand pioneered the ethical and sustainable production of natural performance apparel. The apparel collection for men, women and children harnesses the natural performance properties of Merino wool sourced directly from the most sustainable and ethical Merino farms in New Zealand.
1995
Natural Performance Apparel
Americas, EMEA, Asia Pacific, United States
Building Strong Connections
39 Retail Stores Worldwide
23 Countries Available
We’re a community of passionate, authentic and adventurous achievers bringing quality, performance apparel to the world, ethically and sustainably.
In 1995 we pioneered the merino performance apparel industry from New Zealand’s windy little capital. Today, we’re a global brand with teams in NZ, Australia, USA, Canada, Germany, France and Switzerland. Together we’re pushing the boundaries of natural fiber and stocking more than 5000 stores across 50 countries.
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Social Channels
twitter
"If you’ve never tried merino, it’s time to experience the superior comfort and breathability of these pants"… twitter.com/i/web/status/1…
June 22, 2018 • twitter
twitter
"The Meld Zone wears like a crop top, with enough coverage to be worn on its own" @outsideonline… twitter.com/i/web/status/1…
June 22, 2018 • twitter
twitter
#InternationalWomensDay
March 7, 2018 • twitter
facebook
She began with a video series, approaching strangers and skipping the aforementioned chat to ask them one question: "What do you want to do before you die?"
June 20, 2018 • facebook