Purpose & Values

We power movements of sustainable and active lifestyles for the betterment of people and our planet.

This is our Purpose. It’s why we come to work every day. It’s a commitment shared by our 40,000 associates, uniting us as One VF and leading us to achieve great things together.

Our Purpose Defined

Our Purpose statement was developed over the course of one year using a thoughtful approach that included input from more than 1,000 VF associates and external stakeholders and experts.

The result? We confirmed that our Purpose is not only who we are today, but who we’ve always been. Respect for people and our planet has underpinned our decision-making and actions since our founding in 1899. Delivering products and experiences that enable sustainable and active lifestyles of all types is tightly woven throughout our heritage.


is about how the collective "WE" of VF use our size, scale and resources to influence the industry, and the people whose passions we fuel, in a highly impactful way.


are focused and sustained efforts in collaboration with our entire ecosystem of stakeholders, creating positive societal impact based on shared ideas and the vision of a better future.


is about facilitating the ability for individuals, communities and our planet to thrive, and meeting our fundamental needs for well-being and fulfillment.


means engaging in energetic and fulfilling pursuits that allow us to show up and lean into life with our whole selves — emotionally, physically and socially.


speak to connecting more deeply to the ways of life that are expressed through the behaviors, customs, cultures and activities of our consumer ecosystem.


answers the fundamental question: To what end are we doing all of this? It’s the reason our Purpose matters. And it gives greater meaning to the work we do.


  1. Integrity

    Lead with transparency, trust, care, ethics and accountability.

  2. Consumer-Focused

    Put the consumer at the center.

  3. Growth Mindset

    Never stop learning, growing, exploring. Challenge your status quo. Take smart risks.

  4. Simplicity

    Be bold. At first, we will radically simplify. Then we will keep it simple.

  5. Win Together

    Exceed the expected and win as a team.

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