Executive Leadership Team

Bracken Darrell

Bracken Darrell

President & CEO

Bracken P. Darrell is President and Chief Executive Officer of VF Corporation. He has more than 30 years of experience in business leadership and brand management with global consumer companies. He was appointed to his current position in July 2023.

Bracken’s broad executive management experience has spanned manufacturing, supply chain, product innovation, consumer services and marketing – both in mature and emerging markets. During his career he has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid, and Whirlpool.

Before joining VF, Bracken served for 10 years as president and chief executive officer of Logitech International, S.A., beginning in January 2013. He is credited with a turnaround of Logitech’s business by expanding into new categories and improving market share through the introduction of new and innovative products and the elevation of design as a pillar of the company’s strategy. Under Bracken’s leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a tenfold increase in market capitalization.

Prior to Logitech, Darrell held international leadership roles of increasing responsibility at Procter & Gamble where he was President of Braun globally, the Whirlpool Corporation where he was President of EMEA, and General Electric. Early in his career, upon graduating business school, Darrell held brand management roles with Procter & Gamble and is credited with leading the turnaround of the Old Spice brand. He began his career with Arthur Anderson and then PepsiCo.

Mr. Darrell has served as director of Sonos, Inc. since February 2024.

Bracken received a B.A. from Hendrix College and an MBA from Harvard Business School.

Matt Puckett

Chief Financial Officer

Matt Puckett

Matt Puckett

Chief Financial Officer

Matt Puckett is the Chief Financial Officer for VF Corporation. He has 20 years of finance experience at VF. He was appointed CFO in 2021.

As a principal architect of the company’s financial strategy for delivering sustainable, profitable growth for its shareholders, Matt oversees: Finance, Accounting, Investor Relations, Corporate Development, Treasury, Tax, Financial Planning and Analysis, and Corporate Aviation. 

Matt joined VF in 2001 as a Senior Accountant in the Finance organization. Throughout the following decade, he held a series of finance roles with increasing responsibility, including as CFO of VF’s Sportswear Coalition, which comprised the Nautica® and Kipling® brands.

Immediately following VF’s 2011 acquisition of the Timberland® brand, Matt was appointed CFO of Timberland® and helped to guide the brand’s successful integration into VF. In 2015, he was named CFO of VF International, a role that took Matt to VF’s European headquarters in Stabio, Switzerland, where he was responsible for all aspects of financial management, including strategic planning, annual budgeting and forecasting, and reporting and analysis for VF’s international businesses across the EMEA and Asia Pacific regions. Matt returned to the U.S. in 2019 and served as Vice President, Global Financial Planning and Analysis, before being appointed CFO.   

Prior to joining VF, Matt held finance roles for companies in the furniture industry. 

Matt earned a degree in accounting from the University of Virginia at Wise where he graduated magna cum laude.

Cameron Bailey

Chief Supply Chain Officer

Cameron Bailey

Cameron Bailey

Chief Supply Chain Officer

Cameron Bailey is the Chief Supply Chain Officer at VF Corporation. He has more than 25 years of manufacturing and operations management experience.

Currently, he is responsible for the oversight of all aspects of VF's global supply chain, including manufacturing, sourcing and operations, as well as leadership of the 23,000 associates working across VF’s supply chain worldwide.

Prior to his current role, Cameron served as VF’s Vice President, Supply Chain – Global Product Supply, with responsibility for the direct and indirect procurement of all materials and the manufacturing of all products for VF’s diverse portfolio of brands.

Cameron began his VF career in 1989. Over the following 20 years, he held multiple manufacturing and operations management roles within VF’s Intimates Apparel business. He continued with the Intimates Apparel business through its divestiture by VF to Fruit of the Loom, a division of Berkshire Hathaway, holding a series of supply chain leadership roles with increasing responsibility, including serving as Senior Vice President of Product Development and Sourcing. Cameron returned to VF in 2016 and has since played a vital role in the company’s global supply chain organization.

Cameron has a Bachelor of Science degree in Business Management from the University of West Florida.

Caroline Brown

Global Brand President, <i>The North Face®</i>

Caroline Brown

Caroline Brown

Global Brand President, <i>The North Face®</i>

Caroline Brown is the Global Brand President for The North Face®, appointed in 2024.  She served as an independent director on the VF Board from February 2024 to May 2024. She has extensive experience as a senior leader and board director in the fashion and apparel sector having led global companies and teams operating across the US, Asia, Latin America, Middle East, EU & UK regions. Most recently she was a Managing Director at Closed Loop Partners, a New York-based investment firm and innovation center focused on the circular economy, where she led the firm’s fashion practice. Brown previously served as Chief Executive Officer of Donna Karan International (DKI) and DKNY. During that time, she led a transformation of the company, elevating product design, modernizing brand identity, overseeing organizational structure realignments and supply chain consolidations. She led the company through the sale from LVMH to G-III Apparel Group. Prior to DKI, Brown was President of Carolina Herrera, a luxury fashion house owned by PUIG, where she led the evolution in product development, brand architecture and international expansion. Previously, she served as the US Chief Executive Officer of Akris, a Swiss-based luxury fashion brand. Brown began her career at Giorgio Armani, where she spent over a decade in marketing and communications leadership roles.

Brown has served on numerous boards, including EILEEN FISHER (US), Browzwear (Israel), Dimpora (Switzerland), By Rotation (UK), For Days (US), and others. She is a member of the MIT Sloan Sustainability Initiative Advisory Board and an Advisor to the Martin Trust Center for Entrepreneurship at the MIT Sloan School of Management. Caroline is passionate about mentoring new talent and has served as an advisor to the CFDA / VOGUE Fashion Fund and to the H&M Global Change Awards, supporting the development of future leaders & innovation for the industry.

Alastair Curtis

Alastair Curtis

Chief Design Officer

Alastair Curtis is Chief Design Officer for VF Corporation. He started in his role in 2024.

Previously, Alastair was the Chief Design Officer at Logitech, where he was responsible for the designs of all business teams and brands. While at the company, Alastair helped rethink and remodel all innovations at Logitech as well as work on building, sustaining and promoting a design team and culture in the company.

Prior to Logitech, he was chief designer, senior vice president and head of the design department at Nokia.

Alastair received his Master’s degree in Industrial Design Engineering at the Royal College of Art in London and his Bachelor of Science at the Brunel University. 

Todd Dalhausser

Global Brand President of Dickies®

Todd Dalhausser

Todd Dalhausser

Global Brand President of Dickies®

Todd Dalhausser is Global Brand President of Dickies®. He is responsible for accelerating growth by implementing a marketplace segmentation strategy, leading Dickies’ digital transformation, and building a consumer-minded organization.

Most recently, he was Brand President of Altra®. Under his leadership, he led a very thoughtful evolution of the brand while maintaining its No. 1 position in trail and capturing new consumers with great products for the road. Todd also orchestrated Altra’s expansion into EMEA and APAC.

Todd joined VF in 2018 from Wolverine Worldwide, where he served as Senior Vice President of Sales for Saucony North America. Previously, he managed Saucony/Hind’s apparel business, where he oversaw design, development and product merchandising. He also held similar positions for both Vans® and Reebok.

Dalhausser earned his bachelor’s degree in sports administration from Trenton State College and is a board member of the Running Industry Association.

Abhishek Dalmia

Chief Strategy & Transformation Officer

Abhishek Dalmia

Abhishek Dalmia

Chief Strategy & Transformation Officer

Abhishek Dalmia is the Chief Strategy & Transformation Officer for VF Corporation. He was appointed to this role in 2024.

Previously, he served as a Managing Director and Partner at BCG. He has 25+ years experience in business leadership, large scale transformations, marketing and digital functions with global consumer companies.

Abhishek’s experience has spanned across digital-led ecommerce businesses, brand management and marketing, consumer analytics, AI and technology – both within and outside apparel and footwear. Abhishek has led large scale transformations and reignition of brands both at BCG and in industry, as an executive at lululemon and Dell Technologies.

Prior to BCG, Abhishek served as Global SVP Digital at lululemon where he led their ecommerce, digital marketing and analytics organizations globally. He has also held several key leadership roles at Dell Technologies, including leading marketing functions, ecommerce businesses, new ventures to drive digital growth and innovation. He started his career with General Electric and then worked for Citibank NA before joining Dell.

Abhishek received a Bachelor of Commerce with Honors from St. Xavier's College in Kolkata, India and his MBA in Marketing and Finance from IIM (Indian Institute of Management) Lucknow in India.

Nina Flood

Global Brand President for Timberland®

Nina Flood

Nina Flood

Global Brand President for Timberland®

Nina Flood was appointed Global Brand President for Timberland in December 2023. In this role, she is responsible for driving sustainable, long-term growth for the Timberland brand while fostering an inspiring and inclusive culture and engaging consumers across the Americas, EMEA and APAC regions. Nina leads a talented senior team in advancing the brand’s strategic priorities, including design innovation, product diversification, and a consumer-led, digital-first approach with retail at the center. A member of parent company VF’s executive leadership team, Nina works in close partnership with VF’s commercial regional leaders to drive the global business from strategy to sell-through across Timberland and Timberland PRO.

Nina is a passionate leader with extensive experience across general management, brand marketing, and strategy—and a track record for delivering strong results.  A 20-year VF veteran, she most recently served as Vice President/General Manager for Timberland EMEA, where she oversaw all aspects of the business in EMEA across wholesale and retail channels. 

Prior to Timberland, Nina spent two years as President of the newly-formed VF Global Packs portfolio, including Eastpak, JanSport, and Kipling. In this role, she was instrumental in developing the portfolio approach, advancing strategic priorities for the brands and regions, and returning them to profitable growth. She began her career with VF in 2003 as VP Marketing & Strategy for the Nautica brand, and was soon tapped as President of Kipling Americas, and then as Global President for the Eastpak brand.

Nina began her career at Guess, Inc., where in over 10 years in progressive marketing roles she learned the art of brand building and team leadership. 

Nina holds a B.A. in American Studies with a concentration in Minority Studies from Lafayette College in Easton, Pennsylvania.

Martino Scabbia Guerrini

Chief Commercial Officer and President Emerging Brands

Martino Scabbia Guerrini

Martino Scabbia Guerrini

Chief Commercial Officer and President Emerging Brands

An experienced manager, with an international career spanning more than 30 years in the lifestyle apparel and fashion industries, and a passionate mentor of young talents, Martino Scabbia Guerrini serves as the Chief Commercial Officer for VF overseeing the go-to-market execution for all VF brands across all markets, as well as its Emerging Brands platform and strategy at a global level, including: Altra®, Eastpak®, icebreaker®, JanSport®, Kipling®, Napapijri® and Smartwool®.

In 2018 he also became a member of VF Corporation’s global Executive Leadership Team.

His clear vision about design, sustainable products, compelling brand narrative, marketplace transformation and integration, as well as organizational design and talent development, is all centred around the consumers’ and customers’ agenda. This vision has allowed him to successfully drive, for many years and through multiple disruptions, the growth of VF’s brands and the regional platform business model.

Martino started his journey in VF in 2006, when he joined the company as President of the Sportswear coalition in EMEA, overseeing the Napapijri, Kipling and Nautica brands. Over time, he expanded the scope of his responsibilities, adding oversight of the Eastpak brand in 2008, 7 for All Mankind in 2009, and the Lee and Wrangler brands in 2013. He also was responsible for VF’s Sportswear, Jeanswear and Contemporary brands in the EMEA region until April 2017, when he was appointed President, VF Corporation, EMEA.

In 2022 he also started overseeing the global emerging brands business - Napapijri®, Kipling®, Eastpak®, JanSport®, and icebreaker®. Furthermore, in December 2022, he was given the additional responsibility of the APAC region to create even greater opportunities for VF International's activities in both EMEA and APAC.

Prior to VF, Martino was Board Advisor at Opera SA Equity Fund, and for many years he held several executive-level roles at Tod’s Group and Stone Island. He began his career at Virgin Group.

Committed to mentoring and teaching younger generations, for over ten years now he has given lectures in the postgraduate programs at Domus Academy Milan (Fashion), Polytechnic University of Milan (Industrial Design) and Luiss University of Rome (Economics).

Martino holds a master’s degree in Economics and Political Science from the Universitá Cattolica del Sacro Cuore, Milan, Italy, with a Bachelor of Science degree in Marketing.

Brent Hyder

Chief People Officer

Brent Hyder

Brent Hyder

Chief People Officer

Brent Hyder is VF’s Chief People Officer. He is responsible for leading the company’s Global Human Resource function, including its global People Strategy – a purpose-driven and strategically-aligned approach across talent, organization, culture, engagement, and performance management.

Previously, Brent served as President and Chief People Officer at Salesforce for nearly four years and helped earn the company top spots on best workplace lists, including Great Place to Work, Fortune, People, Glassdoor, and LinkedIn.

Before joining Salesforce, Hyder spent almost 30 years in retail, including 15 years at Gap Inc. where he last served as Chief Human Resources Officer responsible for all human resources efforts, communications, security, Gap Inc Foundation, and sustainability worldwide. Previously, he was Global Chief Operating Officer of the Gap brand and led Gap Japan as its Representative Director and General Manager.

Hyder held other operating roles and responsibilities focused on stores and store operations at the Target Corporation, Best Buy and across Gap Inc. and its multiple brands.

Hyder attended Brigham Young University where he earned a Bachelor of Science degree in Retail Management. He serves on the Board of Directors of Enterprise for Youth, a Bay Area nonprofit that helps under-resourced youth reach their potential through transformative paid internship experiences.

Jenn Sim

General Counsel and Secretary

Jenn Sim

Jenn Sim

General Counsel and Secretary

Jenn Sim is the General Counsel and Secretary for VF Corporation, based in Denver, Colorado.  VF Corporation is a publicly traded company and one of the world’s largest apparel, footwear and accessories companies, with a diverse portfolio of brands.  Currently, Jenn oversees compliance with securities laws, mergers and acquisitions and growth platforms, general corporate law and corporate governance, intellectual property and labor and employment.

Prior to being named to her current position, Jenn served as Vice President & Deputy General Counsel from April 2019 through April 2022. Jenn also served as Vice President & General Counsel of VF Outdoor, LLC, a subsidiary of VF Corporation, from 2016 to 2019.  In that role, Jenn was responsible for legal support of The North Face®, Vans®, JanSport®, Eagle Creek®, and Altra® brands.  Jenn joined VF in December 2013 and has over 20 years of experience practicing law, much of it focused on intellectual property.  Prior to VF, Jenn was in-house at Gap Inc. and Electronics for Imaging, Inc., and in private practice at Perkins Coie LLP and Burke, Williams & Sorensen LLP.

Jenn received a Bachelor of Arts degree in Human Biology and a Master of Arts degree in Education, both from Stanford University.  She earned her Juris Doctorate degree from the University of California, Hastings College of the Law.  She is admitted to practice in California, New York and the District of Columbia and is certified to act for VF in Colorado.

Email Alerts

Connect with us to receive the latest news about VF and our brands.

Sign up today