VF Corporation Employees Mobilize in North Carolina for Trail and Waterway Restoration Impacted by Hurricane Helene
Volunteer Service Trip Builds on Grants from the VF Foundation and Product Donations from VF Brands to Support Disaster Recovery and Outdoor Access in the Region
DENVER, CO – August 28, 2025 — This week, employees from VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear, and accessories, are traveling to Old Fort and Asheville, North Carolina, to take part in hands-on volunteer projects aimed at restoring trails and waterways damaged by Hurricane Helene. This inaugural service trip is an expansion of VF’s ongoing commitment to supporting communities in need and builds upon financial assistance provided by The VF Foundation to help with disaster recovery in the region.
Outdoor restoration events will take place throughout the week. First, employees will work with VF Foundation grantee, G5 Trail Collective, in Old Fort to improve trail infrastructure, working alongside local nonprofits, community leaders, and outdoor advocates, including the Outdoor Foundation, the Morrison Family Foundation, and North Carolina Outdoor Economy Office. Later in the week, the team will partner with Mountain True in Asheville to remove trash and debris along the rivers. These efforts are designed not only to address damage caused by the hurricane but also to strengthen the long-term resilience of the region’s natural areas, which serve as vital recreational and ecological resources for the community and help fuel North Carolina’s outdoor recreation economy.
Brent Hyder, VF’s Chief People Officer and President, AMER Region, as well as Vice Chair of The VF Foundation, emphasized the deep connection between VF’s values and volunteerism. “At VF, service is more than just something we do—it’s a core part of who we are. Volunteering allows us to strengthen the places where we live, work and play while staying connected to each other and the communities that support us. Seeing our employees come together this week to lend their time and hard work in Old Fort and Asheville was incredibly inspiring and puts our values into actions in ways that uplift and improve these special places for us and North Carolina.”
VF has deep roots in North Carolina, with a presence for nearly 30 years in the state and a major office hub in Greensboro. The VF Foundation has contributed more than $10 million to the state and specifically supported Hurricane Helene recovery efforts last fall with a 3:1 employee matching grant amounting to more than $100,000 to the American Red Cross and $10,000 to the Outdoor Recreation Roundtable’s Rural Resilience Grant Program, along with a collection of product donations from The North Face®, Altra® and Smartwool® brands totaling more than $1 million.
This week, the Foundation also announced a donation of an additional $100,000 to The Outdoor Foundation’s Thrive Outside Initiative in Western North Carolina to further expand outdoor access for youth and families through local schools and nonprofits and continue the support of Hurricane Helene relief efforts.
“We believe in pairing philanthropy with action,” said Gloria Schoch, Executive Director of The VF Foundation. “By combining monetary grants with boots-on-the-ground volunteerism we hope to deliver both immediate and lasting benefits to the communities that remain an important part of our footprint. This is the beginning of a programmatic journey we hope to evolve and grow year after year.”
VF’s commitment to volunteerism is reflected across its brand portfolio, with brands like Timberland® making service a cornerstone of their culture. VF’s new annual service trip initiative will continue to build on this legacy, offering employees meaningful opportunities to give back while deepening their connection to the places they live and work.
To learn more about grantees of the VF Foundation, please see the latest Impact Report.
About VF
VF Corporation is a portfolio of leading outdoor, active and workwear brands, including The North Face®, Vans®, Timberland® and Dickies®. VF is committed to providing consumers with innovative products that are rooted in performance and elevated design, while delivering sustainable and long-term value for its employees, communities, and shareholders. For more information, please visit vfc.com.
About The VF Foundation
The VF Foundation is the philanthropic arm of VF Corporation. Inspired by the vision of VF Corporation and its brands, The VF Foundation works to create positive societal impact and systems change to advance a more active, sustainable, and inclusive world. Established in 2002, The VF Foundation has granted more than $75 million globally to improve the communities where VF operates through its key strategic pillars: Thriving Outside, Protecting Our Planet, Powering Potential, and supporting Humanitarian Relief and Recovery. Learn more at https://www.vfc.com/responsibility/the-vf-foundation.
Media Contact:
Colin Wheeler
Vice President, Corporate Affairs, Public Relations and Communications
corporate_communications@vfc.com