Bracken Darrell*

Experience

  • July 2023 – Present: President and Chief Executive Officer (“CEO”), VF Corporation
  • 2012 – 2023: President and CEO, Logitech International, S.A. (joined as President in 2012 and promoted to CEO in 2013)
  • 2008 – 2012: President, EMEA, Whirlpool
  • 2002 – 2008: Various international leadership roles of increasing responsibility (including President of Braun globally), Procter & Gamble
  • 1997 – 2002: General Manager, Consumer Home Service, General Electric
  • 1991 – 1997: Brand Manager, Procter & Gamble

Other Public Company Directorships

  • 2024 – Present: Sonos, Inc.

Former Public Company Directorships

  • 2013 – 2023: Logitech International, S.A.

Notable Skills and Qualifications and Key Board Contributions:

  • Mr. Darrell brings extensive experience in business leadership, strategic transformation and brand management developed over more than 30 years as an executive at global publicly traded consumer products companies, during which time he drove the reinvention and growth of iconic consumer products brands including Old Spice and Braun.
  • Mr. Darrell is credited with a turnaround of Logitech, a publicly traded global leader in consumer and business technology products, by expanding into new categories and improving market share through the introduction of new and innovative products and the elevation of design as a pillar of the company’s strategy. This experience is directly relevant to this moment of VF’s transformation.
  • Mr. Darrell has strong experience in governance and sustainability and integration of those practices into corporate strategy, such as the integration of sustainable innovation into product development and manufacturing.
  • Mr. Darrell has significant knowledge of strategic planning, finance, accounting, risk management and corporate governance gained through his role as a public company CEO and his service on public company boards. He provides the VF Board with deep strategic leadership and operational expertise helping to inspire business transformation, drive corporate culture, elevate innovation and design and optimize global business operations.

*ex officio

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