Bracken Darrell

Bracken Darrell

President & CEO

Bracken P. Darrell is President and Chief Executive Officer of VF Corporation. He has more than 30 years of experience in business leadership and brand management with global consumer companies. He was appointed to his current position in July 2023.

Bracken’s broad executive management experience has spanned manufacturing, supply chain, product innovation, consumer services and marketing – both in mature and emerging markets. During his career he has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid, and Whirlpool.

Before joining VF, Bracken served for 10 years as president and chief executive officer of Logitech International, S.A., beginning in January 2013. He is credited with a turnaround of Logitech’s business by expanding into new categories and improving market share through the introduction of new and innovative products and the elevation of design as a pillar of the company’s strategy. Under Bracken’s leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a tenfold increase in market capitalization.

Prior to Logitech, Darrell held international leadership roles of increasing responsibility at Procter & Gamble where he was President of Braun globally, the Whirlpool Corporation where he was President of EMEA, and General Electric. Early in his career, upon graduating business school, Darrell held brand management roles with Procter & Gamble and is credited with leading the turnaround of the Old Spice brand. He began his career with Arthur Anderson and then PepsiCo.

Mr. Darrell has served as director of Sonos, Inc. since February 2024.

Bracken received a B.A. from Hendrix College and an MBA from Harvard Business School.

Matt Puckett

Matt Puckett

Executive Vice President & Chief Financial Officer

Matt Puckett is Executive Vice President and Chief Financial Officer for VF Corporation. He has 20 years of finance experience at VF. He was appointed CFO in 2021.

As a principal architect of the company’s financial strategy for delivering sustainable, profitable growth for its shareholders, Matt oversees: Finance, Accounting, Investor Relations, Corporate Development, Treasury, Tax, Financial Planning and Analysis, and Corporate Aviation. 

Matt joined VF in 2001 as a Senior Accountant in the Finance organization. Throughout the following decade, he held a series of finance roles with increasing responsibility, including as CFO of VF’s Sportswear Coalition, which comprised the Nautica® and Kipling® brands.

Immediately following VF’s 2011 acquisition of the Timberland® brand, Matt was appointed CFO of Timberland® and helped to guide the brand’s successful integration into VF. In 2015, he was named CFO of VF International, a role that took Matt to VF’s European headquarters in Stabio, Switzerland, where he was responsible for all aspects of financial management, including strategic planning, annual budgeting and forecasting, and reporting and analysis for VF’s international businesses across the EMEA and Asia Pacific regions. Matt returned to the U.S. in 2019 and served as Vice President, Global Financial Planning and Analysis, before being appointed CFO.   

Prior to joining VF, Matt held finance roles for companies in the furniture industry. 

Matt earned a degree in accounting from the University of Virginia at Wise where he graduated magna cum laude.

Cameron Bailey

Cameron Bailey

Executive Vice President, Global Supply Chain

Cameron Bailey is Executive Vice President, Global Supply Chain at VF Corporation. He has more than 25 years of manufacturing and operations management experience.

Currently, he is responsible for the oversight of all aspects of VF's global supply chain, including manufacturing, sourcing and operations, as well as leadership of the 23,000 associates working across VF’s supply chain worldwide.

Prior to his current role, Cameron served as VF’s Vice President, Supply Chain – Global Product Supply, with responsibility for the direct and indirect procurement of all materials and the manufacturing of all products for VF’s diverse portfolio of brands.

Cameron began his VF career in 1989. Over the following 20 years, he held multiple manufacturing and operations management roles within VF’s Intimates Apparel business. He continued with the Intimates Apparel business through its divestiture by VF to Fruit of the Loom, a division of Berkshire Hathaway, holding a series of supply chain leadership roles with increasing responsibility, including serving as Senior Vice President of Product Development and Sourcing. Cameron returned to VF in 2016 and has since played a vital role in the company’s global supply chain organization.

Cameron has a Bachelor of Science degree in Business Management from the University of West Florida.

Velia Carboni

Velia Carboni

Executive Vice President, Chief Digital and Technology Officer

Velia Carboni is Executive Vice President and Chief Digital and Technology Officer at VF Corporation. She has more than 20 years of experience in leadership roles.

Currently, Velia is responsible for the integration of world-class digital capabilities across all aspects of the company’s business, including VF, its brands and functions globally. In addition, she leads the company’s digital strategies to create meaningful connections and experiences for consumers and drive growth across all consumer touch points. Velia also oversees VF’s Analytics function.

Velia joined VF in early 2018, following a 24-year career at Fidelity Investments where she held a series of leadership roles. Velia most recently served as Senior Vice President, Mobile and Emerging Platforms for the company’s Personal Investing/Retail Division, where she oversaw the strategy and development of mobile apps for smartphones, tablets, wearables and emerging platforms, among others, and helped lead the company’s Mobile First digital experience. With a keen focus on innovation, Velia helped identify and address new digital trends by creating scalable, customer-centric experiences and capabilities for new platforms.

Previously Velia was Vice President, Mobile at Fidelity where she led all facets of mobile product development and expanded the company’s mobile program offerings, including building a mobile program for the company’s retail division. From 1993 to 2006, she also held positions in product management, finance and business analysis during her tenure with Fidelity. She began her career with Bull HN Information Systems, Inc., in 1992.

Velia has a Bachelor of Science degree in Business Administration from Northeastern University and a Master of Business Administration degree from Boston University. Velia is a member of the Forbes Technology Council.

Todd Dalhausser

Todd Dalhausser

Global Brand President of Dickies®

Todd Dalhausser is Global Brand President of Dickies®. He is responsible for accelerating growth by implementing a marketplace segmentation strategy, leading Dickies’ digital transformation, and building a consumer-minded organization.

Most recently, he was Brand President of Altra®. Under his leadership, he led a very thoughtful evolution of the brand while maintaining its No. 1 position in trail and capturing new consumers with great products for the road. Todd also orchestrated Altra’s expansion into EMEA and APAC.

Todd joined VF in 2018 from Wolverine Worldwide, where he served as Senior Vice President of Sales for Saucony North America. Previously, he managed Saucony/Hind’s apparel business, where he oversaw design, development and product merchandising. He also held similar positions for both Vans® and Reebok.

Dalhausser earned his bachelor’s degree in sports administration from Trenton State College and is a board member of the Running Industry Association.

Nina Flood

Nina Flood

Global Brand President for Timberland®

Nina Flood was appointed Global Brand President for Timberland in December 2023. In this role, she is responsible for driving sustainable, long-term growth for the Timberland brand while fostering an inspiring and inclusive culture and engaging consumers across the Americas, EMEA and APAC regions. Nina leads a talented senior team in advancing the brand’s strategic priorities, including design innovation, product diversification, and a consumer-led, digital-first approach with retail at the center. A member of parent company VF’s executive leadership team, Nina works in close partnership with VF’s commercial regional leaders to drive the global business from strategy to sell-through across Timberland and Timberland PRO.

Nina is a passionate leader with extensive experience across general management, brand marketing, and strategy—and a track record for delivering strong results.  A 20-year VF veteran, she most recently served as Vice President/General Manager for Timberland EMEA, where she oversaw all aspects of the business in EMEA across wholesale and retail channels. 

Prior to Timberland, Nina spent two years as President of the newly-formed VF Global Packs portfolio, including Eastpak, JanSport, and Kipling. In this role, she was instrumental in developing the portfolio approach, advancing strategic priorities for the brands and regions, and returning them to profitable growth. She began her career with VF in 2003 as VP Marketing & Strategy for the Nautica brand, and was soon tapped as President of Kipling Americas, and then as Global President for the Eastpak brand.

Nina began her career at Guess, Inc., where in over 10 years in progressive marketing roles she learned the art of brand building and team leadership. 

Nina holds a B.A. in American Studies with a concentration in Minority Studies from Lafayette College in Easton, Pennsylvania.

Martino Scabbia Guerrini

Martino Scabbia Guerrini

Executive Vice President, Global Chief Commercial Officer and President Emerging Brands

An experienced manager, with an international career spanning more than 30 years in the lifestyle apparel and fashion industries, and a passionate mentor of young talents, Martino Scabbia Guerrini serves as the Chief Commercial Officer for VF overseeing the go-to-market execution for all VF brands across all markets, as well as its Emerging Brands platform and strategy at a global level, including: Altra®, Eastpak®, icebreaker®, JanSport®, Kipling®, Napapijri® and Smartwool®.

In 2018 he also became a member of VF Corporation’s global Executive Leadership Team.

His clear vision about design, sustainable products, compelling brand narrative, marketplace transformation and integration, as well as organizational design and talent development, is all centred around the consumers’ and customers’ agenda. This vision has allowed him to successfully drive, for many years and through multiple disruptions, the growth of VF’s brands and the regional platform business model.

Martino started his journey in VF in 2006, when he joined the company as President of the Sportswear coalition in EMEA, overseeing the Napapijri, Kipling and Nautica brands. Over time, he expanded the scope of his responsibilities, adding oversight of the Eastpak brand in 2008, 7 for All Mankind in 2009, and the Lee and Wrangler brands in 2013. He also was responsible for VF’s Sportswear, Jeanswear and Contemporary brands in the EMEA region until April 2017, when he was appointed President, VF Corporation, EMEA.

In 2022 he also started overseeing the global emerging brands business - Napapijri®, Kipling®, Eastpak®, JanSport®, and icebreaker®. Furthermore, in December 2022, he was given the additional responsibility of the APAC region to create even greater opportunities for VF International's activities in both EMEA and APAC.

Prior to VF, Martino was Board Advisor at Opera SA Equity Fund, and for many years he held several executive-level roles at Tod’s Group and Stone Island. He began his career at Virgin Group.

Committed to mentoring and teaching younger generations, for over ten years now he has given lectures in the postgraduate programs at Domus Academy Milan (Fashion), Polytechnic University of Milan (Industrial Design) and Luiss University of Rome (Economics).

Martino holds a master’s degree in Economics and Political Science from the Universitá Cattolica del Sacro Cuore, Milan, Italy, with a Bachelor of Science degree in Marketing.

Brent Hyder

Brent Hyder

Chief People Officer

Brent Hyder is VF’s Chief People Officer. He is responsible for leading the company’s Global Human Resource function, including its global People Strategy – a purpose-driven and strategically-aligned approach across talent, organization, culture, engagement, and performance management.

Previously, Brent served as President and Chief People Officer at Salesforce for nearly four years and helped earn the company top spots on best workplace lists, including Great Place to Work, Fortune, People, Glassdoor, and LinkedIn.

Before joining Salesforce, Hyder spent almost 30 years in retail, including 15 years at Gap Inc. where he last served as Chief Human Resources Officer responsible for all human resources efforts, communications, security, Gap Inc Foundation, and sustainability worldwide. Previously, he was Global Chief Operating Officer of the Gap brand and led Gap Japan as its Representative Director and General Manager.

Hyder held other operating roles and responsibilities focused on stores and store operations at the Target Corporation, Best Buy and across Gap Inc. and its multiple brands.

Hyder attended Brigham Young University where he earned a Bachelor of Science degree in Retail Management. He serves on the Board of Directors of Enterprise for Youth, a Bay Area nonprofit that helps under-resourced youth reach their potential through transformative paid internship experiences.

Nicole Otto

Nicole Otto

Global Brand President, <i>The North Face®</i>

Nicole Otto is Global Brand President of The North Face®. She is responsible for driving the growth of The North Face® brand globally by setting the strategy for the brand across all aspects of the business. 

Nicole joined VF in June 2022 following a 16-year career at Nike where she most recently served as Vice President of Nike Direct North America from 2018 through May 2021. In this role, Nicole oversaw Nike’s digital experiences and full fleet of inline and factory stores throughout the North America region. She was responsible for integrating the company’s physical and digital retail ecosystem to deliver online-to-offline services and experiences that forge deep connections with consumers. Under her leadership, Nike launched new flagship and Nike Live experiences in New York City and Los Angeles and began its expansion of owned retail across the U.S.

Before joining Nike’s North America team, Nicole held several regional and global leadership roles within the company’s digital business. She served as Vice President & General Manager of Digital Commerce in EMEA, during which time she led the launch of the Nike app and the SNKRS app. She previously served as Vice President & General Manager of Global Store, Vice President of Global Digital Commerce Operations, and Vice President of Consumer Digital Tech. Nicole began her career at Nike in 2005 after working in Information Technology at Charles Schwab in San Francisco.

Nicole earned an MBA from St. Mary’s College of California and an undergraduate degree in finance from the University of Iowa.

Jenn Sim

Jenn Sim

Executive Vice President, General Counsel and Secretary

Jenn Sim is Executive Vice President, General Counsel and Secretary for VF Corporation, based in Denver, Colorado.  VF Corporation is a publicly traded company and one of the world’s largest apparel, footwear and accessories companies, with a diverse portfolio of brands.  Currently, Jenn oversees compliance with securities laws, mergers and acquisitions and growth platforms, general corporate law and corporate governance, intellectual property and labor and employment.

Prior to being named to her current position, Jenn served as Vice President & Deputy General Counsel from April 2019 through April 2022. Jenn also served as Vice President & General Counsel of VF Outdoor, LLC, a subsidiary of VF Corporation, from 2016 to 2019.  In that role, Jenn was responsible for legal support of The North Face®, Vans®, JanSport®, Eagle Creek®, and Altra® brands.  Jenn joined VF in December 2013 and has over 20 years of experience practicing law, much of it focused on intellectual property.  Prior to VF, Jenn was in-house at Gap Inc. and Electronics for Imaging, Inc., and in private practice at Perkins Coie LLP and Burke, Williams & Sorensen LLP.

Jenn received a Bachelor of Arts degree in Human Biology and a Master of Arts degree in Education, both from Stanford University.  She earned her Juris Doctorate degree from the University of California, Hastings College of the Law.  She is admitted to practice in California, New York and the District of Columbia and is certified to act for VF in Colorado.