Chairman, President and Chief Executive Officer
Steve Rendle is Chairman, President and Chief Executive Officer at VF Corporation. He has more than 35 years of experience in the specialty outdoor and action sports industry, more than half of which have been with VF.
Steve was appointed CEO in January 2017 and then Chairman of VF’s Board of Directors in October 2017. Prior to being named CEO, he was President and Chief Operating Officer, overseeing all of VF's business coalitions worldwide: Outdoor and Action Sports, Jeanswear, Imagewear and Sportswear. He also was responsible for VF's Global Supply Chain and Direct-to-Consumer platforms.
Prior to becoming President and COO, Steve was Senior Vice President, Americas, and was responsible for driving strategies to support VF's continued growth in its Americas-based businesses. Previously, Steve spent three years as Group President, Outdoor and Action Sports Americas, leading VF's Outdoor and Action Sports businesses in North and South America. He also served as President of VF's Outdoor Americas coalition, where he oversaw The North Face®, JanSport®, Eagle Creek® and lucy® brands, as well as business development for the coalition.
Steve began his VF career with The North Face in 1999 and shortly afterward was promoted to Vice President of Sales, where he worked to reshape the business' sales organization, product and marketing strategies, and go-to-market model. In 2004, Steve was appointed President of The North Face brand, a role he held for seven years. Under Steve’s leadership, the brand expanded globally and experienced considerable growth from $483 million in 2004 to $1.6 billion in 2011.
Before joining The North Face, Steve held leading sales management roles at Youngone Corporation and at W.L. Gore and Associates.
Steve serves on the Board of Directors of Best Buy and the Retail Industry Leaders Association. He is a founding board member of the Outdoor Industry Association's Outdoor Foundation and has served in an advisory capacity to Bainbridge Graduate Institute where he provided insight into its creation of a Master of Business Administration program with a focused concentration on sustainability. In 2018, Steve was named CEO of the Year by Corporate Responsibility Magazine for his progressive environmental, social and governance agenda.
He earned a Bachelor of Science degree in Kinesiology from the University of Washington.
Executive Vice President & Chief Financial Officer
Matt Puckett is Executive Vice President and Chief Financial Officer for VF Corporation. He has 20 years of finance experience at VF. He was appointed CFO in 2021.
As a principal architect of the company’s financial strategy for delivering sustainable, profitable growth for its shareholders, Matt oversees: Finance, Accounting, Investor Relations, Corporate Development, Treasury, Tax, Financial Planning and Analysis, and Corporate Aviation.
Matt joined VF in 2001 as a Senior Accountant in the Finance organization. Throughout the following decade, he held a series of finance roles with increasing responsibility, including as CFO of VF’s Sportswear Coalition, which comprised the Nautica® and Kipling® brands.
Immediately following VF’s 2011 acquisition of the Timberland® brand, Matt was appointed CFO of Timberland® and helped to guide the brand’s successful integration into VF. In 2015, he was named CFO of VF International, a role that took Matt to VF’s European headquarters in Stabio, Switzerland, where he was responsible for all aspects of financial management, including strategic planning, annual budgeting and forecasting, and reporting and analysis for VF’s international businesses across the EMEA and Asia Pacific regions. Matt returned to the U.S. in 2019 and served as Vice President, Global Financial Planning and Analysis, before being appointed CFO.
Prior to joining VF, Matt held finance roles for companies in the furniture industry.
Matt earned a degree in accounting from the University of Virginia at Wise where he graduated magna cum laude.
Executive Vice President, Global Supply Chain
Cameron Bailey is Executive Vice President, Global Supply Chain at VF Corporation. He has more than 25 years of manufacturing and operations management experience.
Currently, he is responsible for the oversight of all aspects of VF's global supply chain, including manufacturing, sourcing and operations, as well as leadership of the 23,000 associates working across VF’s supply chain worldwide.
Prior to his current role, Cameron served as VF’s Vice President, Supply Chain – Global Product Supply, with responsibility for the direct and indirect procurement of all materials and the manufacturing of all products for VF’s diverse portfolio of brands.
Cameron began his VF career in 1989. Over the following 20 years, he held multiple manufacturing and operations management roles within VF’s Intimates Apparel business. He continued with the Intimates Apparel business through its divestiture by VF to Fruit of the Loom, a division of Berkshire Hathaway, holding a series of supply chain leadership roles with increasing responsibility, including serving as Senior Vice President of Product Development and Sourcing. Cameron returned to VF in 2016 and has since played a vital role in the company’s global supply chain organization.
Cameron has a Bachelor of Science degree in Business Management from the University of West Florida.
Global Brand President, Vans®
Kevin Bailey is Global Brand President of Vans® and has more than 25 years of brand leadership and retail experience, 13 of which have been with VF. In this role, Kevin oversees the strategic direction of Vans’ global business, while also enabling regional teams to deliver local strategies to drive continued worldwide growth.
Most recently, Kevin served as Executive Vice President and President, APAC Region and Emerging Brands at VF Corporation. He was responsible for leading VF’s Asia-Pacific regional platform, which included the ongoing development and management of capabilities that enable the success of all VF brands operating in APAC. He also oversaw VF’s Emerging Brands platform, and was responsible for the Altra®, Eagle Creek®, JanSport® and Smartwool® brands on a global basis.
Prior to this role, Kevin served as President of VF’s Action Sports and Outdoor/Action Sports, Canada, Mexico and Central/South America businesses, and he held responsibility for the Vans, Eagle Creek and Reef® brands. In addition, he also served as President of Vans from 2009 to 2016, during which time revenue for the brand more than doubled to $2.2 billion. Kevin started his VF career at Vans as Vice President of Retail, a role he was in when Vans was acquired by VF in 2004.
He has held a number of leadership roles throughout his career. Kevin was Executive Vice President of Lucky Brand, a division of Fifth and Pacific, and served as Director of Retail Operations for Nike, where he was responsible for overseeing Nike’s direct-to-consumer businesses. Earlier in his career, Kevin held various retail operations and marketing roles with Early Learning Centres, Banana Republic and American Eagle Outfitters.
Kevin attended the University of Vermont and Rutgers University.
Global Brand President, Dickies®
Denny Bruce is the Global Brand President of Dickies®. He was appointed to his position in 2019 and is the first person outside of the Williamson-Dickie family to run the business.
A creative visionary and natural-born revenue driver, Denny’s career has progressively evolved with executive positions in sales, marketing, and product. Prior to Dickies®, Denny served as the Executive Vice President of Global Sales, Product and Marketing at Traeger Pellet Grills, where he simultaneously led the strategic growth of the brand while building a best-in-class culture. He previously worked for other companies in the outdoor and active lifestyle industries, including VF’s Vans® brand, Skullcandy, and Burton Snowboards.
Denny is a graduate of Central Connecticut State University. He currently serves as a Board Member and strategic advisor of Gozney.
Executive Vice President, Chief Digital and Technology Officer
Velia Carboni is Executive Vice President and Chief Digital and Technology Officer at VF Corporation. She has more than 20 years of experience in leadership roles.
Currently, Velia is responsible for the integration of world-class digital capabilities across all aspects of the company’s business, including VF, its brands and functions globally. In addition, she leads the company’s digital strategies to create meaningful connections and experiences for consumers and drive growth across all consumer touch points. Velia also oversees VF’s Analytics function.
Velia joined VF in early 2018, following a 24-year career at Fidelity Investments where she held a series of leadership roles. Velia most recently served as Senior Vice President, Mobile and Emerging Platforms for the company’s Personal Investing/Retail Division, where she oversaw the strategy and development of mobile apps for smartphones, tablets, wearables and emerging platforms, among others, and helped lead the company’s Mobile First digital experience. With a keen focus on innovation, Velia helped identify and address new digital trends by creating scalable, customer-centric experiences and capabilities for new platforms.
Previously Velia was Vice President, Mobile at Fidelity where she led all facets of mobile product development and expanded the company’s mobile program offerings, including building a mobile program for the company’s retail division. From 1993 to 2006, she also held positions in product management, finance and business analysis during her tenure with Fidelity. She began her career with Bull HN Information Systems, Inc., in 1992.
Velia has a Bachelor of Science degree in Business Administration from Northeastern University and a Master of Business Administration degree from Boston University. Velia is a member of the Forbes Technology Council.
Executive Vice President, Chief Human Resources Officer and Public Affairs
Anita Graham is Executive Vice President, Chief Human Resources Officer and Public Affairs at VF Corporation. She has more than 20 years of leadership experience.
Currently, she is responsible for leading all aspects of human resources across VF globally, including developing integrated programs to support the company's strategy, business plans and objectives. Anita also oversees VF’s Public Affairs initiatives, which include Corporate Communications, Government Relations, Community Relations and the VF Foundation.
Anita joined VF in January 2014. Previously, she served as Senior Vice President, Chief Human Resources and Administration Officer at ADT Corporation, where she led the HR, Environment, Health and Safety, and Corporate Communications functions. Prior to that, she was Executive Vice President, Chief Administrative Officer at Shire plc, an industry leader among worldwide specialty biopharmaceutical companies.
Anita holds a Bachelor of Science degree in Industrial and Labor Relations from Cornell University and a Master of Business Administration degree in Finance from the Stern School of Business at New York University.
Martino Scabbia Guerrini
Executive Vice President and President, Europe, Middle East, Africa (EMEA) and Emerging Brands
Martino Scabbia Guerrini is Executive Vice President and President of the EMEA Region, and Emerging Brands at VF Corporation. He has 30 years of experience in the lifestyle apparel and fashion industries.
In his current role, Martino is responsible for overseeing VF’s business operations in the EMEA Region, as well as VF’s Emerging Brands platform and strategy on a global basis, which includes oversight of the Altra®, Eastpak®, icebreaker®, JanSport®, Kipling®, Napapijiri®, and Smartwool® brands.
His VF career began in 2006 when he joined the company as President of the Sportswear coalition in EMEA, overseeing the Napapijri, Kipling and Nautica® brands. Over time he expanded the scope of his responsibilities, adding oversight of the Eastpak brand in 2008, 7 for All Mankind® in 2009, and the Lee® and Wrangler® brands in 2013. He also was responsible for the VF’s Sportswear, Jeanswear and Contemporary brands in the EMEA region until April 2017 when he was appointed President, VF Corporation, EMEA.
Prior to VF, Martino was Board Advisor at Opera SA Equity Fund, and for many years he held several executive-level roles at Tod’s Group and Stone Island. He began his career at Virgin Group. Committed to mentoring and teaching younger generations, for the last 10 years he has given lectures in the postgraduate programs at Domus Academy Milan (Fashion), Polytechnic University of Milan (Industrial Design) and Luiss University of Rome (Economics).
Martino holds a master’s degree in Economics and Political Science from the Universita Cattolica del Sacro Cuore, Milan, Italy, with a Bachelor of Science degree in Marketing.
Vice President, Corporate Affairs and Communications
Craig Hodges is Vice President, Corporate Affairs and Communications at VF Corporation. He has 20 years of experience in corporate communications.
Craig is responsible for all aspects of communications that help to promote and protect VF’s reputation, including public relations, crisis and issues management, executive visibility, VF’s digital and social channels, and corporate sponsorships and advertising. He leads internal communications strategies that align VF’s 50,000 associates to the company’s strategy, and helps to manage VF’s relationships with key stakeholders, industry associations, community organizations and elected officials.
Prior to joining VF, Craig worked for Michelin where he led external communications for the tire company’s North America region. He developed communications programs that supported the corporate brand and its multiple tire and mobility businesses and enabled the company’s long-term growth strategy and objectives.
Craig began his career as a consultant working for leading global communications agencies. He worked in the Atlanta offices for MSL Group and later Edelman, the world’s largest independent strategic communications firm. At both companies, he led communications and public affairs initiatives that supported clients ranging from Fortune 100 consumer goods and financial services companies to mid-sized management consulting firms.
Craig earned a Bachelor of Science degree in Public Relations from the University of Tennessee. He is a member of the Arthur W. Page Society and an accredited member of the Public Relations Society of America.
Global Brand President, Timberland®
Susie Mulder is Global Brand President of Timberland®. She is responsible for driving the brand’s core strategic priorities related to product diversification across footwear and apparel, and a consumer-led, retail-centric, digital-first approach.
Susie joined VF Corporation in April 2021 from clothing brand NIC+ZOE where she served as CEO for nine years. During her tenure as CEO, Susie guided NIC+ZOE’s continued revenue growth through expansion into new points of distribution in the U.S. and internationally and launched the brand’s direct-to-consumer efforts via e-commerce and its owned stores.
Before serving as CEO of NIC+ZOE, Susie was a partner at global management consulting firm McKinsey & Company where she was a leader in the global retail and consumer goods practice for 15 years.
Susie has deep experience in corporate boardrooms. She is a Board Member at the Kraft Heinz Company where she serves on the Audit and Nominating and Governance Committees. She is also a Board Member of Sally Beauty Holdings where she serves on the Executive Committee and other committees. In addition, Susie is a member of the Philanthropic Board of Advisors for the Boston Children’s Hospital.
Originally from Montréal, Canada, Susie is a graduate of McGill University’s Faculty of Management where she was a University Scholar. She also holds an MBA with distinction from Harvard Business School.
Global Brand President, The North Face®
Steve Murray is Global Brand President of The North Face®. He has more than 30 years of experience in the apparel and footwear industry.
In this role, Steve is responsible for driving the growth of The North Face® brand globally by setting the strategy for the brand across all aspects of the business.
Steve was previously President of the Americas Region for VF Corporation, providing oversight for the regional platforms serving all brands operating in the Americas Region (U.S., Canada, Mexico). He was also responsible for overseeing The North Face®, Smartwool®, Altra®, JanSport® and Eagle Cree™ at the global level.
Earlier in his career, Steve was President of Vans® following VF’s acquisition of the brand in 2004, during which time many of the Vans foundational strategies were established and annual revenue for the brand tripled to approximately $1 billion. In 2009, Steve was appointed President of VF’s Action Sports coalition, where he was responsible for overseeing Vans, Reef and Pro-Tec.
A British citizen, Steve left VF in 2010, moving back to his native UK, before re-joining the company in April 2018.
Steve has held several leadership roles with iconic youth brands. He served as Chief Executive Officer of Airwair International (Dr. Martens) and was responsible for leading the company’s transformation from a manufacturing-led, family business to a consumer-focused, private equity-backed, global retailer.
He also served as Global Brand President, Urban Outfitters and EMEA President for Deckers Brands. Earlier in his career, Steve was the Global Head of Apparel for Reebok International.
Steve holds a Bachelor of Science degree in Business Studies from Middlesex University.
Executive Vice President, General Counsel and Secretary
Jenn Sim is Executive Vice President, General Counsel and Secretary for VF Corporation, based in Denver, Colorado. VF Corporation is a publicly traded company and one of the world’s largest apparel, footwear and accessories companies, with a diverse portfolio of brands. Currently, Jenn oversees compliance with securities laws, mergers and acquisitions and growth platforms, general corporate law and corporate governance, intellectual property and labor and employment.
Prior to being named to her current position, Jenn served as Vice President & Deputy General Counsel from April 2019 through April 2022. Jenn also served as Vice President & General Counsel of VF Outdoor, LLC, a subsidiary of VF Corporation, from 2016 to 2019. In that role, Jenn was responsible for legal support of The North Face®, Vans®, JanSport®, Eagle Creek®, and Altra® brands. Jenn joined VF in December 2013 and has over 20 years of experience practicing law, much of it focused on intellectual property. Prior to VF, Jenn was in-house at Gap Inc. and Electronics for Imaging, Inc., and in private practice at Perkins Coie LLP and Burke, Williams & Sorensen LLP.
Jenn received a Bachelor of Arts degree in Human Biology and a Master of Arts degree in Education, both from Stanford University. She earned her Juris Doctorate degree from the University of California, Hastings College of the Law. She is admitted to practice in California, New York and the District of Columbia and is certified to act for VF in Colorado.
Vice President, Enterprise Program Management & Value Realization
Shonna Tsacoumangos is Vice President, Enterprise Program Management & Value Realization at VF Corporation. She has more than 20 years of leadership experience.
Shonna is responsible for driving the articulation and prioritization of VF’s enterprise strategic platform choices across global functions, regions and brands tied to VF’s value creation thesis and business priorities. Shonna also oversees the execution of VF’s investment and program choices and the development of leading and lagging measures to track planned outcomes and business performance against strategic investments.
Shonna joined VF in July 2014 as an Innovation and Strategy Director for the Jeanswear organization. Throughout the following decade, she has held a series of strategic roles with increasing responsibility, including Vice President, Strategic Projects for the Enterprise.
Prior to joining VF, Shonna worked for Avery Dennison Corporation where she was responsible for developing innovative heat transfer solutions, one of the fastest growing segments of the business, for the performance apparel sector.
Shonna holds a Bachelor of Arts degree in Psychology from Southern Illinois University and a Master of Business Administration degree from Wake Forest University.
Executive Vice President, Venture Platforms
David Wagner is Executive Vice President, Venture Platforms at VF Corporation. He has more than 20 years of experience in a variety of innovation, strategy, and growth-related disciplines.
In his current role, David is responsible for enabling aspects of VF’s growth strategy and activation of future portfolio growth engines. David oversees VF’s venture studio, VF Venture Foundry, and VF’s anchor strategic investment in BaseLayer Ventures, an early stage growth fund. David and his team work closely with VF's Executive Leadership Team, VF brand leaders, external founders, and other partners in the venture ecosystem. VF’s venture activity helps ensure the company’s strategy, business models, and forms of consumer engagement align with the most critical trends in the changing consumer landscape.
Prior to this role, David served as Executive Vice President, Global Strategy from 2017 to 2022, including leadership across areas such as strategy, consumer insights, innovation, ventures, and corporate purpose. David previously held different VP-level strategy roles since 2010, including as Vice President of Strategy for VF International in the company’s Switzerland office. David has been with VF since 2006 in a variety of strategy and innovation positions with increasing responsibilities.
Prior to joining VF, David worked in private equity for Banc of America Capital Investors and as a consultant for McKinsey & Company.
David has a Bachelor of Science degree in Business Administration from the University of North Carolina at Chapel Hill, where he graduated Phi Beta Kappa and with Highest Distinction, and he has a Master of Business Administration degree from Harvard Business School.